KCRA and WYFF, Hearst’s NBC affiliates in Sacramento, Calif., Greenville, S.C., held telethons this week in their respective markets to benefit local food banks.
I follow more than 500 TV stations’ Facebook pages and what I see every day are countless examples of news coverage about the coronavirus. All necessary, all important. But what I want to share are examples of the more practical posts on how to cope with the disruptions, and the measures some are taking to help each other.
A search of YouTube reveals some recent news image spots on the air in Australia, Cleveland, Fort Wayne, Sacramento and Jacksonville.
From Milwaukee to Denver, Little Rock to Sacramento, check out these TV promos covering news image, apps, morning news, weather and a new lifestyle show.
A devastating wildfire burning in California has claimed 42 lives, making it the deadliest in the state’s history. KCRA and KQCA held a disaster relief drive that raised more than $1,250,000 to support people impacted by the wildfires. “The devastation from the Butte County wildfire is just staggering,” said Lori Waldon, KCRA’s news director. “Most likely it will get worse.”
The NBC and MyNetworkTV affiliates in Sacramento joined the Red Cross in a day-long telethon.
“Our telethon provided an important way for our viewers to help in a direct and meaningful way,” said KCRA’s news director.
“When people call in and say that they wish they could give more, it really touches our hearts,” said a rep from the Red Cross.