“There’s a story here about the importance of what we do, and the resiliency of the people that do it,” wrote Mark Klein, creative services director at KALB in Alexandria, Louisiana. “What’s been accomplished to broadcast life-saving information in Lake Charles and the other surrounding areas that were devastated by Laura is a testament to the strength of the individual stations, and how they’ve worked together under Gray to succeed against all obstacles.”
All Sinclair-owned outlets are engaging in on-air, digital and social media efforts to support this effort, and the company will match donations up to $100,000. The campaign raised more than $100,000 on the first day and to date, the amount is approaching $350,000.
KSBW, Hearst’s dual NBC/ABC-affiliates in Salinas, California, devoted an entire broadcast and on-line day to raise funds and collect food and toys as part of their Project CommUNITY initiative.
Since 1989, WRAL has collected more than 162,500 coats and raised $2 million to provide winter clothing for Salvation Army families. “For 30 years, WRAL, along with our outstanding community partners have worked hard to serve the needs of our neighbors,” said Joel Davis, WRAL’s general manager.
More than 1,000 individual donations totaling more than $122,000 were raised in a 13-hour telethon held by WGHP High Point, N.C., to help victims of Hurricane Florence. “The Salvation Army is extremely blessed by our generous community and great partners like WGHP who helped us accomplish an amazing goal today,” said Captain Matt Hedgren of the Salvation Army.