The New Us: Local TV Marketing In 2020, Part 2
July 28th, 2020 by Paul GreeleyLocal TV marketers are navigating new territory so far in 2020 that few could have seen coming. In San Antonio, KSAT launched a campaign called the Trust Index, a vetting process to separate true reporting from false. And in Richmond, Va., after 36 days of civil unrest, WRIC tries a tricky approach to its marketing.
TV Managers Dish About Recruiting Difficulties
August 23rd, 2019 by Paul GreeleyTV managers weigh in on the difficulties of recruiting, especially when it comes to the most difficult job openings to fill in local TV — news producers, account executives and creative services writer/producers.
TV Station Openings Now In News And Marketing
July 8th, 2019 by Paul GreeleyTV stations owned by Graham Media, Nexstar and Weigel Broadcasting posted new job openings on TVNewsCheck’s Media Job Center last week in news and promotions for stations located in Houston, Grand Rapids, Milwaukee and San Antonio.
TV Promos That Cost Zero, 40 Of Them
June 26th, 2019 by Paul GreeleyAt the Promax Station Summit last week in Las Vegas, attendees filled the room for the session Zero Budget Magic, to see how imagination, and little more, is the only currency allowed in spots submitted from stations across the country. Here are all 40 of them.
Eye-Popping Fiesta Promo From KENS Is Award Worthy
May 14th, 2019 by Paul GreeleyA hundred people — including all of the morning, noon and evening anchors — an outside shoot in a public place, elaborate costumes and everybody dancing in one continuous shot. Take a look.
A Few Stations That Stood Up To Anti-Press Rhetoric
August 24th, 2018 by Paul GreeleyPresident Trump’s attacks on the news media spurred the RTDNA to ask its members to run editorials stressing the importance of a free press. While many newspapers took up the cry, only a handful of TV stations did. Here why some that did felt the need to go public and what their viewers thought of it.