WDRB Anchors Share Personal Coronavirus Stories
“Unscripted and as real as it gets, and even shot on their own iPhones,” said Scott Brady, WDRB's creative service director. “We wanted the …
WDRB Shifts Promos To Coronavirus Updates
“I can think of no greater use or public service of a station’s promotion inventory than bringing helpful content to our community during …
WDRB Louisville’s Super Bowl Sunday Strategy
“Rather than just one promo,” said Scott Brady, WDRB’s creative services VP, "we launched a whole new news campaign. This was a half-day of …
WDRB Overcomes Marketing Obstacle To Win at 5 O’Clock
Scott Brady, the creative services director for WDRB, faced a difficult marketing dilemma in September. He had to promote the station’s new …
WDRB Sweeps Louisville’s March News Ratings
WDRB, the Fox affiliate in Louisville owned by Block Communications, had the highest rated news in the morning (5,6 and 7 a.m.), in the …