WDRB Anchors Share Personal Coronavirus Stories
May 5th, 2020 by Paul Greeley“Unscripted and as real as it gets, and even shot on their own iPhones,” said Scott Brady, WDRB’s creative service director. “We wanted the news personalities to drive the content, and share their unique perspective with detail from these past six weeks.”
WDRB Shifts Promos To Coronavirus Updates
March 29th, 2020 by Paul Greeley“I can think of no greater use or public service of a station’s promotion inventory than bringing helpful content to our community during this critical time,” said Scott Brady, WDRB’s VP of creative services.
WDRB Louisville’s Super Bowl Sunday Strategy
February 11th, 2020 by Paul Greeley“Rather than just one promo,” said Scott Brady, WDRB’s creative services VP, “we launched a whole new news campaign. This was a half-day of tremendous viewing sampling with much of our competitors’ audience tuning in as well! The Strategy was Super Bowl Sunday rather than just the Big Game Ad.”
WDRB Overcomes Marketing Obstacle To Win at 5 O’Clock
November 22nd, 2019 by Paul GreeleyScott Brady, the creative services director for WDRB, faced a difficult marketing dilemma in September. He had to promote the station’s new 5 o’clock newscast without mentioning the name or showing the face of one of the newscast’s anchors.