Scott Duff

WSFA, Gray’s NBC affiliate in Montgomery, Ala., went above and beyond to help a nonprofit in its community. First, in January, the station donated a 40,000 square-foot building to Mercy House. Then last month, WSFA held a one-day telethon that raised more than $300,000 for the organization.

“We feel a program with trusted community leaders and health experts had a chance to better inform communities, especially ones of color about the facts surrounding the vaccine,”  says Scott Duff, WSFA’s news director.