Scott Isaacs

WAVE in Louisville produced a documentary that took advantage of the hoopla surrounding the fictional movie, Cocaine Bear. In the incredible true story WAVE tells, the bear isn’t even the main character.

I wanted to know how a TV station’s creative services/marketing department could function when each member of its staff had to work from home. I know this is how things work now, but I couldn’t imagine how it is accomplished. So I reached out to a couple of station marketing directors to hear how they were managing working from home. In addition, I asked each if they would allow their staff to pen a few lines about their experiences working from home.