‘Dayton 24/7 Now’ Innovates, Experiments And Grows News Ratings
September 11th, 2023 by Paul GreeleyMired in third place in the Dayton, Ohio, news ratings, Sinclair’s WKEF and WRGT — combined and branded as “Dayton 24/7 Now” — were encouraged to experiment with new forms of gathering, delivering and promoting news. It’s working.
Sinclair’s ‘The National Desk’ Starts Today
January 18th, 2021 by Paul GreeleySinclair’s The National Desk, a three-hour morning news program, debuted today on Sinclair’s 190-plus stations. Promising commentary-free news coverage from both local and national perspectives, the program is based out of WJLA’s studios in Washington.
Marv Danielski Applies Science To Sinclair’s News Marketing
June 9th, 2020 by Paul Greeley“Most local TV news marketing doesn’t drive viewership.” That’s a startling statement from Marv Danielski, who directs news promotion for Sinclair. But in this Market Share Executive Interview, he reveals what he has found does work in 30 years in the trenches.
How El Paso TV Stations Covered The Killing
August 7th, 2019 by Paul GreeleyIn the country’s 85th television market, El Paso, when a major breaking news story like this one happens, it can put enormous pressure on the TV stations there to adequately cover the story. Here’s a picture of how the local stations and their owners responded.
Baltimore’s WBFF Earns 5 National Headliner Awards
April 30th, 2019 by Paul GreeleyWBFF receives awards across consumer, investigative, public service and feature categories. “We are incredibly proud of our talented roster of journalists who are dedicated to uncovering and elevating important issues in their communities and keeping our viewers informed,” said Scott Livingston, Sinclair’s senior vice president of news.
Sinclair Devotes Today To Hurricane Florence Relief Efforts
September 20th, 2018 by Paul GreeleySinclair will hold a relief effort, Stand Strong for the Carolinas, all day today encouraging viewers to help those struggling to rebuild. As part of the push, Sinclair will match the first $100,000 of the funds raised nationally.
Wildfire Coverage Draws Outpouring Of Praise, Thanks
August 3rd, 2018 by Paul GreeleyTwo TV stations in Chico-Redding, Calif., KRCR and KHSL, devoted a combined 230 hours of continuous live coverage on television starting last Thursday. In addition, both posted hundreds of stories to their Facebook pages. Viewers noticed their coverage on TV and on Facebook, and flooded the stations with emails and Facebook comments.