When it comes to local TV marketing and creative services, I can’t tell you how many times I get called by stations asking if I know of a writer/producer or a creative services director I can recommend. So based on my experiences as someone who’s hired quite a few people at the local TV level in marketing, and as someone who was a front-line writer/producer, creative services director and broadcast group VP of marketing, here are some thoughts about how stations should retain and recruit.
The Motor City hosts one of the largest auto shows in the country, and WXYZ has complete coverage of the week–long event including a half-hour special this Saturday night.
Local TV news broadcast companies all around the country, like Tegna, Cox, and the ABC-owned stations, are using Megaphone TV’s live polling, live voting and live trivia on social and on-air to drive and hold viewers during their newscasts. “We look at it as something that helps us connect with our viewers and helps our viewers connect with us, and it gets our viewers to be heard,” said Rhonda LaVelle, WXYZ Detroit’s news director.
WPTV in West Palm Beach teamed up with schools, local businesses and civic and charitable organizations to help fight hunger. “While unfortunately hunger can’t be resolved with one campaign alone, we at WPTV are grateful to our community for stepping up and helping those suffering in our community,” said GM Lloyd Bucher.
South Florida’s lifestyle — the warm weather, the beaches, the water, the wetlands — are threatened by algae and development. So WPTV West Palm Beach is beginning a year-long campaign to bring awareness to the crisis. “It is our hope that we shed some light as to not just what is happening to our environment, but why and how things are occurring,” said the station’s general manager
Since its founding in 1977, House of Ruth Maryland has helped more than 100,000 victims through its shelter, 24-hour hotline, counseling, outreach, training and legal services. WMAR partnered with the organization to collect diapers and wipes, new women’s and children’s underwear and twin-size comforters, sheets and pillows.
WXYZ is celebrating 70 Years of 7. For 70 years, WXYZ has served the people of Southeast Michigan and covered the stories that connect, inform and strengthen its communities. “It’s an honor to look back at the past 70 years and the incredible impact WXYZ has had on this community,” said Mike Murri, WXYZ’s general manager.
New image promos from Orlando, Atlanta, Milwaukee and Charlotte that promote trust, celebrate anniversaries, introduce new talent, and position the station as part of the community.
Detroit’s MyNetworkTV affiliate, WMYD, and Bounce Detroit, explore the impact of the African American vote in Michigan. “How African American voters respond to the diverse field of candidates and crucial issues seeking their attention may be the bellwether for what Michigan and America will look like over the next decade,” said Chuck Stokes, WXYZ and WMYD editorial and community affairs director.
“I’m very proud of our entire team and the journalism we produce for television viewers and digital consumers every day,” said Chip Mahaney, WCPO’s news director.