Since its launch in 2016, the Scripps Howard Foundation’s “If You Give a Child a Book …” childhood literacy campaign has generated in excess of 90 million reading minutes through its donation of more than 500,000 new books to economically at-risk children who live in communities served by Scripps businesses.
TV stations that used Magis Media’s election mapping software say a new version that tracks COVID vaccine data is much like the election display — easy to use and visually dynamic for better storytelling.
Brek Bolton, weekend meteorologist at KSTU, Scripps’ Fox affiliate in Salt Lake City, has been providing a sign language forecast on Facebook for the past five years.
Matt Brown, WTXL’s GM, says the “$10,000 gift will support the on-going effort to create one-to-one mentoring relationships with youth in our region. We’re proud that these dollars will stay within our local communities – recruiting mentors and pairing them for successful relationships.”
TV stations make meaningful contributions and connections in a variety of beneficial ways with their communities. Here’s a round-up of how some stations are helping and serving their communities.
KXXV, Scripps ABC affiliate in Waco, Texas, is bringing back Ann Harder, a news anchor who retired in 2020, for a new semimonthly segment connecting viewers with people, places, and things all uniquely Texan.
The week aims to promote news literacy as a fundamental life skill and to provide the public with the tools needed to be an informed and empowered populace. But what does that look like when put into practice?
KNXV in Phoenix, needed the talents of someone who has a powerful presence for its holiday message. So for its holiday promo, Pastor John makes a return.
“We wanted to be sure we struck the right note given the quality of life and the struggles of so many in the time of Covid,” said Dave McDonald, WPIX’s promotions manager.
TV stations help their local communities in countless ways, year after year. Right now, the need to help is much greater because of the pandemic. And many stations continue to respond.