TV stations help their local communities countless ways, year after year. These days, the need for food, warm clothes, toys, and Thanksgiving turkeys is much greater because of the pandemic. And stations are responding to the need.
The Scripps Phoenix ABC affiliate won in the Outstanding Regional News Story: Investigative Report category for its Abuse of Force investigative series, which has prompted an FBI investigation into a local police department’s use of force.
Perhaps a significant step toward real equality could begin with televised dialogues, conversations, interactions and discussions so racial inequality gets exposed to thousands of people in communities all over the U.S., and a path to equality begins to emerge.
“It’s an honor to look back at the past five decades and reflect on the impact the station has had on the Kansas City area community,” said Kathleen Choal, KSHB’s general manager. Throughout August, KSHB will feature numerous stories and impactful moments over the years, while looking forward to the role it will play in the months, years and decades to come.
The list of how local TV stations around the country contribute to the well-being of their respective communities is long, diverse and never ending. While the various causes are all laudable, deserving and appreciated, making sure children have enough to eat is one that ranks among the most important.
WPTV provided viewers with weather coverage of Isaias for more than 20 hours all while staying safe and socially distanced. Due to the virus, everything from food planning to sleeping arrangements at the station had to be modified.
Local TV marketers are navigating new territory so far in 2020, one few could have seen coming. How did they respond? Fourteen local TV creative services directors shared their thoughts and 42 examples of their stations’ marketing in the 5-part series, The New Us: Local TV Marketing In 2020.
New jobs posted to TVNewsCheck’s Media Job Center include an opening for a multimedia writer/editor/producer for the Scripps station in Phoenix.
Local TV promos that move you, enchant you and convince you of the value of local news are on display here in part 4. It’s a historic moment, and local TV news and its marketing are giving voice to viewers, whether they’re marching in the streets, or searching for answers about COVID-19.
In a video interview with Steve Kazanjian, Promax’s CEO, and Rick Swanson, Promax’s VP of marketing and programming, they explain why this year’s virtual station summit might be the best one yet.