Tallahassee’s WTXL Helps Feed Hungry Children
August 7th, 2020 by Paul GreeleyThe list of how local TV stations around the country contribute to the well-being of their respective communities is long, diverse and never ending. While the various causes are all laudable, deserving and appreciated, making sure children have enough to eat is one that ranks among the most important.
WPTV’s Live Coverage Of ‘Isaias’, Working Remotely
August 5th, 2020 by Paul GreeleyWPTV provided viewers with weather coverage of Isaias for more than 20 hours all while staying safe and socially distanced. Due to the virus, everything from food planning to sleeping arrangements at the station had to be modified.
The New Us: Local TV Marketing In 2020, Part 5
August 3rd, 2020 by Paul GreeleyLocal TV marketers are navigating new territory so far in 2020, one few could have seen coming. How did they respond? Fourteen local TV creative services directors shared their thoughts and 42 examples of their stations’ marketing in the 5-part series, The New Us: Local TV Marketing In 2020.
The New Us: Local TV Marketing In 2020, Part 4
July 31st, 2020 by Paul GreeleyLocal TV promos that move you, enchant you and convince you of the value of local news are on display here in part 4. It’s a historic moment, and local TV news and its marketing are giving voice to viewers, whether they’re marching in the streets, or searching for answers about COVID-19.
Promax Station Summit: Why Virtual Makes It Better In 2020
July 24th, 2020 by Paul GreeleyIn a video interview with Steve Kazanjian, Promax’s CEO, and Rick Swanson, Promax’s VP of marketing and programming, they explain why this year’s virtual station summit might be the best one yet.
Scripps Stations Help Raise Over $2 Million For Food Banks
July 22nd, 2020 by Paul Greeley“The outpouring of generosity we’ve seen from Scripps audiences across the country is an incredible testament to the connection between our brands and their communities,” said Adam Symson, Scripps president.
Waco’s KXXV Donating $12K For Food Drive
July 7th, 2020 by Paul GreeleyThis year, there are significantly more needs in the Waco, Texas, community due to the pandemic, yet donations have been drastically reduced. That’s why today, KXXV is partnering with food pantries across Central Texas and the Brazos Valley to Feed the Need.
Scripps’ WKBW And KNXV Earn Journalism Awards
July 7th, 2020 by Paul GreeleyThe two stations earned excellence in journalism awards from the Society of Professional Journalists. WKBW’s award is for its investigation into child sexual abuse inside the Catholic Church in Western New York. KNXV’s award is for its investigative series inside a local Arizona police department which exposed a corrupt culture that protected officers and misled the public.
KSHB Protest Promo Is A Call To Listen
June 24th, 2020 by Paul GreeleyThis is another great example of how TV station marketing can be a force for good. “Seeing the protests first hand, I knew we had to do something from a marketing standpoint,” said Aaron Liversedge, KSHB’s creative services director.
Reporters Will Share Lessons From Protest Coverage In TVNewsCheck Webinar
June 19th, 2020 by Paul GreeleySince George Floyd’s death, more than 200 incidents have been reported of journalists being targeted in cities all over the country. TVNewsCheck is conducting a lunch-time webinar on Tuesday, June 30, at 1 p.m. ET for an hour-long conversation with journalists fresh from their in-the-streets coverage.