WPTV’s Mission: Protecting Beaches, Waterways, Wetlands
May 1st, 2019 by Paul GreeleyWPTV’s Protecting Paradise specials focused on multiple environmental issues, ranging from beach bacteria and turtles to aquaculture, which aired during WPTV’s morning news and its 5 o’clock news every day during Earth Week. “WPTV’s significant commitment to environmental issues is being made with the consultation of who matters most to us, our viewers and our community,” said Lloyd Bucher, WPTV’s general manager.
WXYZ Gets 100 Most-Wanted Fugitives Off The Streets
April 16th, 2019 by Paul GreeleySince the Detroit’s Most Wanted series began on WXYZ nearly four years ago, 21 killers and dozens of dangerous criminals have been taken off the streets.
Priest Sex Abuse Investigation Earns WKBW National Award
April 11th, 2019 by Paul GreeleyAs a result of its initial reporting, a source within the Buffalo diocese agreed to work with WKBW investigative reporter Charlie Specht and photojournalist Jeff Wick, providing the investigative team with evidence of a church cover-up.
A Guide For Recruiting Local TV Marketers
February 25th, 2019 by Paul GreeleyWhen it comes to local TV marketing and creative services, I can’t tell you how many times I get called by stations asking if I know of a writer/producer or a creative services director I can recommend. So based on my experiences as someone who’s hired quite a few people at the local TV level in marketing, and as someone who was a front-line writer/producer, creative services director and broadcast group VP of marketing, here are some thoughts about how stations should retain and recruit.
Detroit’s WXYZ Has It All At International Auto Show
January 15th, 2019 by Paul GreeleyThe Motor City hosts one of the largest auto shows in the country, and WXYZ has complete coverage of the week–long event including a half-hour special this Saturday night.
Stations Use Megaphone TV To Amplify News Ratings
January 4th, 2019 by Paul GreeleyLocal TV news broadcast companies all around the country, like Tegna, Cox, and the ABC-owned stations, are using Megaphone TV’s live polling, live voting and live trivia on social and on-air to drive and hold viewers during their newscasts. “We look at it as something that helps us connect with our viewers and helps our viewers connect with us, and it gets our viewers to be heard,” said Rhonda LaVelle, WXYZ Detroit’s news director.
WPTV Collects 100 Tons Of Food For The Hungry
December 10th, 2018 by Paul GreeleyWPTV in West Palm Beach teamed up with schools, local businesses and civic and charitable organizations to help fight hunger. “While unfortunately hunger can’t be resolved with one campaign alone, we at WPTV are grateful to our community for stepping up and helping those suffering in our community,” said GM Lloyd Bucher.
WPTV Launches Campaign To Protect Florida’s Environment
October 24th, 2018 by Paul GreeleySouth Florida’s lifestyle — the warm weather, the beaches, the water, the wetlands — are threatened by algae and development. So WPTV West Palm Beach is beginning a year-long campaign to bring awareness to the crisis. “It is our hope that we shed some light as to not just what is happening to our environment, but why and how things are occurring,” said the station’s general manager
WMAR Collects Donations To Fill ‘House Of Ruth’
October 19th, 2018 by Paul GreeleySince its founding in 1977, House of Ruth Maryland has helped more than 100,000 victims through its shelter, 24-hour hotline, counseling, outreach, training and legal services. WMAR partnered with the organization to collect diapers and wipes, new women’s and children’s underwear and twin-size comforters, sheets and pillows.
Detroit’s WXYZ Celebrating 70 Years On Channel 7
October 4th, 2018 by Paul GreeleyWXYZ is celebrating 70 Years of 7. For 70 years, WXYZ has served the people of Southeast Michigan and covered the stories that connect, inform and strengthen its communities. “It’s an honor to look back at the past 70 years and the incredible impact WXYZ has had on this community,” said Mike Murri, WXYZ’s general manager.