KSBW Devotes A Day To Help Local Communities
December 12th, 2019 by Paul GreeleyKSBW, Hearst’s dual NBC/ABC-affiliates in Salinas, California, devoted an entire broadcast and on-line day to raise funds and collect food and toys as part of their Project CommUNITY initiative.
KSBW’s Holiday Drive Passes $2 Million Mark
December 12th, 2018 by Paul GreeleyKSBW’s 32nd Share Your Holiday event this year pushed the all-time total to $2,181,000 raised for Central Coast families in need. “Our Central Coast Community came together as one, and this year’s results will make a great impact to those in need” said Joseph W. Heston, KSBW’s general manager. “We are all deeply moved and humbled by the kindness of our viewers.”