Sinclair Broadcast Group

Sinclair Broadcast Group awarded scholarships to 17 university students to pursue careers in broadcast journalism, digital storytelling, and marketing. Who are they? What schools do they attend? And what are their careers plans?

At the Promax Station Summit this week in Las Vegas, Warner Bros., which is distributing The Jennifer Hudson Show, wowed an audience of local TV creative services and marketing directors with a presentation that included an appearance by the newest EGOT winner herself.

Sinclair Broadcast Group is partnering with Feeding America to help provide meals to children and families across the U.S., with a goal of helping to donate a million meals this summer.

The primary goal of the scholarships is to help students from diverse backgrounds, who reflect Sinclair’s audiences nationwide, complete their education and pursue careers in broadcast journalism, digital storytelling and marketing.

Sinclair’s free streaming network, STIRR, is a place for cord cutters and mobile users to watch live local news provided by the 82 Sinclair TV stations across the country. But with hundreds of other TV programs and thousands of on demand options, marketing STIRR can be a challenge.

KOMO in Seattle airs a story every week from an on-going series called Eric’s Heroes, generating tens of thousands of comments filled with loving, emotional examples of how the series has touched their hearts.

All Sinclair-owned outlets are engaging in on-air, digital and social media efforts to support this effort, and the company will match donations up to $100,000. The campaign raised more than $100,000 on the first day and to date, the amount is approaching $350,000.

The social media specialist’s primary responsibility is to work directly with Sinclair’s stations to define and enhance their social media strategy.

New jobs posted to TVNewsCheck’s Media Job Center include openings at Sinclair and Nexstar stations for sales management in Las Vegas and Indianapolis, and a creative services director opening for Graham’s station in Roanoke, Va.