Scott Altus Heads To LA’s KTLA As Director Of Creative ServicesJune 5th, 2020 by Paul Greeley
Scott Altus is making the 1,200 mile move from KOMO in Seattle to KTLA in Los Angeles. He will start his new position June 22nd.
Gordon Ramsey Rebuilding Town Hit By Massive FloodsMay 11th, 2020 by Paul Greeley
The two-hour special, Gordon Ramsey’s 24 Hours to Hell and Back: Save Our Town will show how Ramsey renovated local businesses culminating in a grand reopening of the town at the end of the makeovers.
Richmond TV Stations Join For ‘Together’ StatementMay 1st, 2020 by Paul Greeley
All four news-producing stations decided to join together to send one message to Richmond, Va., viewers. The campaign features the main on-air talent from each station in every spot airing on all four stations. The campaign also showcases each station’s logos and news vans in every spot. “This was a true top-to-bottom team effort. It was a pleasure to work so closely with the creatives in this market, and I am extremely pleased with the results,” said Erik Candiani, WWBT’s marketing director.
More Local TV Videos To Help Cure The Coronavirus BluesMarch 24th, 2020 by Paul Greeley
TV stations around the country are sharing messages of hope and togetherness through their marketing and news coverage and posting their examples on social media. Sometimes, they’re posting funny and creative messages created by viewers. Here are some examples I’ve seen come across my Facebook and/or LinkedIn feeds.
Local TV’s Practical And Positive Responses To CoronavirusMarch 20th, 2020 by Paul Greeley
I follow more than 500 TV stations’ Facebook pages and what I see every day are countless examples of news coverage about the coronavirus. All necessary, all important. But what I want to share are examples of the more practical posts on how to cope with the disruptions, and the measures some are taking to help each other.
What WDAF Kansas City Aired During Super BowlFebruary 10th, 2020 by Paul Greeley
As you would imagine with the home town team Kansas City Chiefs playing in the Super Bowl, viewership on the Fox affiliate, WDAF, would be high. And the creative services team at Nexstar’s WDAF was ready.
During Super Bowl, KOKH Airs Rockin’ News PromoFebruary 7th, 2020 by Paul Greeley
At KOKH, Sinclair’s Fox affiliate in Oklahoma City, the station wanted to “rock the idea of what news promotion can be,” said Ethan Edwards, KOKH’s creative services director, talking about the spot his team put together for the Super Bowl.
Hollywood Star Lends His Voice To WRGT Dayton PromoJanuary 9th, 2020 by Paul Greeley
Dayton, Ohio, had a difficult year in 2019. So when WRGT wanted to do a year-ending message, it needed something special, something that summed up all the area had gone through. It needed a personal touch for the spot, something that would show the town support and love. And it came from Hollywood.
WPEC Lets Anchors Talk In ‘Authentic’ PromosNovember 19th, 2019 by Paul Greeley
During the November sweeps, to promote the special reports, WPEC wanted the promos to have a tone of authenticity. “The entire promos are taken from the anchor’s answers, sound-bites, and an announcer tag,” said Brent Struense, WPEC’s creative services director.
Managing Editor, Account Exec And GSM OpeningsNovember 11th, 2019 by Paul Greeley
New job openings posted to TVNewsCheck‘s Media Job Center include a managing editor position at a network O&O in Los Angeles, an account exec opening in Memphis and a general sales manager opening in Cincinnati.