Five days. Five cities. One mission. To help feed hungry families in eastern North Carolina.
Sara Shouhayib, news anchor at KBAK Bakersfield, Calif., is the daughter of Lebanese immigrants who live in Michigan. Shouhayib’s sister and family were in Beirut when the blast occurred. “I wasn’t going to talk about my Lebanese connection, because we’re not supposed to do that as journalists, but my news director and I decided to.”
In a video interview with Steve Kazanjian, Promax’s CEO, and Rick Swanson, Promax’s VP of marketing and programming, they explain why this year’s virtual station summit might be the best one yet.
How people think and feel about what’s in the news, politics and other issues like the pandemic and racism, is being used by some local stations to hold news viewers deeper into newscasts and in some cases, drive them to upcomng newscasts. And what people care about is also being used to drive them to stations’ websites, apps and other social media platforms.
New jobs posted to TVNewsCheck’s MediaJobCenter include openings for a chief engineer, a creative services manager, a news director and a local sales manager in markets in Alabama, Alaska and Ohio.
“Most local TV news marketing doesn’t drive viewership.” That’s a startling statement from Marv Danielski, who directs news promotion for Sinclair. But in this Market Share Executive Interview, he reveals what he has found does work in 30 years in the trenches.
Scott Altus is making the 1,200 mile move from KOMO in Seattle to KTLA in Los Angeles. He will start his new position June 22nd.
The two-hour special, Gordon Ramsey’s 24 Hours to Hell and Back: Save Our Town will show how Ramsey renovated local businesses culminating in a grand reopening of the town at the end of the makeovers.
All four news-producing stations decided to join together to send one message to Richmond, Va., viewers. The campaign features the main on-air talent from each station in every spot airing on all four stations. The campaign also showcases each station’s logos and news vans in every spot. “This was a true top-to-bottom team effort. It was a pleasure to work so closely with the creatives in this market, and I am extremely pleased with the results,” said Erik Candiani, WWBT’s marketing director.
There were a total of 25 new TV jobs in 20 large, medium and small markets posted to TVNewsCheck’s Media Job Center last week. Here are 13 openings in nine markets east of the Mississippi River.