The event is the first of its kind devoted to exploring every part of the OTT value chain for news organizations from content/programming to back end technology and monetization.
WBFF receives awards across consumer, investigative, public service and feature categories. “We are incredibly proud of our talented roster of journalists who are dedicated to uncovering and elevating important issues in their communities and keeping our viewers informed,” said Scott Livingston, Sinclair’s senior vice president of news.
New TV jobs posted on TVNewsCheck’s Media Job Center include openings in news promotion and sales for stations owned by Sinclair, Hearst and Cox in Boston; Columbus, Ohio; Orlando, Fla.; and Nashville.
“Through outstanding content and a compelling marketing mix across the whole media ecosphere, the documentary has generated over 3.5 million views on broadcast and social, and the numbers are still growing,” said Scott Altus, KOMO’s creative services director.
Matthew Lebowitz, the station’s creative services director, sent me a note about what the station is doing to celebrate. “We wanted to celebrate the 70 year milestone, while keeping our eye on the future,” said Lebowitz.
New media jobs posted are from Cox, Scripps, Sinclair and Premion, a division of Tegna, for openings in engineering, research, creative services and sales.
When it comes to local TV marketing and creative services, I can’t tell you how many times I get called by stations asking if I know of a writer/producer or a creative services director I can recommend. So based on my experiences as someone who’s hired quite a few people at the local TV level in marketing, and as someone who was a front-line writer/producer, creative services director and broadcast group VP of marketing, here are some thoughts about how stations should retain and recruit.
Great Way To Wake Up, the latest in a series of market-exclusive music branding packages from Stephen Arnold Music, provides an energetic sonic identity to help stations grow their viewership and generate additional revenue during the morning daypart, when audiences watch more live, local programming.
Sinclair called on Miami-based 2C Creative to produce broadcast and social trailers promoting its new streaming app, STIRR, a free, ad-supported streaming service that combines the best of local and national news, sports and entertainment.
Chrissy Funk, WPEC’s creative service director, says her creative team worked crazy shifts, shooting all hours, to gather imagery for this brand campaign featuring custom music from Noise Distillery.