Major News Groups On Tap For TVNewsCheck’s OTT News Summit
May 13th, 2019 by Paul GreeleyThe event is the first of its kind devoted to exploring every part of the OTT value chain for news organizations from content/programming to back end technology and monetization.
Baltimore’s WBFF Earns 5 National Headliner Awards
April 30th, 2019 by Paul GreeleyWBFF receives awards across consumer, investigative, public service and feature categories. “We are incredibly proud of our talented roster of journalists who are dedicated to uncovering and elevating important issues in their communities and keeping our viewers informed,” said Scott Livingston, Sinclair’s senior vice president of news.
KOMO Documentary On Homeless Goes Viral
March 29th, 2019 by Paul Greeley“Through outstanding content and a compelling marketing mix across the whole media ecosphere, the documentary has generated over 3.5 million views on broadcast and social, and the numbers are still growing,” said Scott Altus, KOMO’s creative services director.
WJAR Celebrating 70 Years By Looking Forward
March 27th, 2019 by Paul GreeleyMatthew Lebowitz, the station’s creative services director, sent me a note about what the station is doing to celebrate. “We wanted to celebrate the 70 year milestone, while keeping our eye on the future,” said Lebowitz.
A Guide For Recruiting Local TV Marketers
February 25th, 2019 by Paul GreeleyWhen it comes to local TV marketing and creative services, I can’t tell you how many times I get called by stations asking if I know of a writer/producer or a creative services director I can recommend. So based on my experiences as someone who’s hired quite a few people at the local TV level in marketing, and as someone who was a front-line writer/producer, creative services director and broadcast group VP of marketing, here are some thoughts about how stations should retain and recruit.
New Morning News Campaign From Stephen Arnold Music
February 8th, 2019 by Paul GreeleyGreat Way To Wake Up, the latest in a series of market-exclusive music branding packages from Stephen Arnold Music, provides an energetic sonic identity to help stations grow their viewership and generate additional revenue during the morning daypart, when audiences watch more live, local programming.
Sinclair Taps 2C To ‘Stirr’ Up Buzz For New Streamer
January 21st, 2019 by Paul GreeleySinclair called on Miami-based 2C Creative to produce broadcast and social trailers promoting its new streaming app, STIRR, a free, ad-supported streaming service that combines the best of local and national news, sports and entertainment.
WPEC The One To Turn To In New Promo
January 15th, 2019 by Paul GreeleyChrissy Funk, WPEC’s creative service director, says her creative team worked crazy shifts, shooting all hours, to gather imagery for this brand campaign featuring custom music from Noise Distillery.
WPEC Recording Congressional Debate Tonight
October 16th, 2018 by Paul GreeleyThe race for the Congressional District 18 seat is of national importance and has been identified as a priority for both the Republican and Democratic Parties. “The opportunity to have viewers hear an open and unedited exchange of ideas is something we are very proud to be a part of. It is also a responsibility we take seriously,” said WPEC’s news director
KGAN-KFXA Earns Two Regional Emmy Awards
October 15th, 2018 by Paul GreeleyThe CBS-Fox combo earned two regional Emmy awards for coverage of an EF2 tornado. “For the second year in a row, this team has shown its commitment to breaking news, keeping folks safe and sharing stories that have impacted our viewers’ lives,” said Becky Gardner, KGAN-KFXA’s news director.