Most local TV marketing executives have few media advertising choices to reach news consumers to convince them to watch newscasts on their stations. A former station CSD turned media buyer shares her top recommendations for TV stations when it comes to paid media.
If Mark Twain were living today, he might amend his famous quote about the weather to say, “Everybody talks about climate change, but nobody does anything about it.” And Twain might agree that KNTV in San Francisco is doing something about it.
It was a week of extreme weather in Austin. Most people had no power, no water and a dwindling supply of food. The employees of KTBC, the city’s Fox O&O, were also dealing with that major story they were covering.
New jobs posted to TVNewsCheck’s Media Job Center include an opening for a news engagement editor at WRAL-WRAZ in Raleigh, N.C.
“We get very good applicants from your ads. Yours tend to bring people that are actually qualified to work in the TV business. Your ads are always top notch and we always get our money’s worth.”