Ginger Zee’s ‘Boots On The Ground’ Coverage From Hurricane Ian’s Eyewall Was No Vacation
October 10th, 2022 by Paul GreeleyGinger Zee, chief meteorologist for ABC News, provided her millions of social media followers with behind-the-scenes updates before and during Hurricane Ian as well as live reports on ABC World News Tonight and Good Morning America.
A Media Buyer’s Top Recommendations For Local TV Marketers
June 29th, 2021 by Paul GreeleyMost local TV marketing executives have few media advertising choices to reach news consumers to convince them to watch newscasts on their stations. A former station CSD turned media buyer shares her top recommendations for TV stations when it comes to paid media.
KNTV’s Down-To-Earth Approach To Climate Change
March 19th, 2021 by Paul GreeleyIf Mark Twain were living today, he might amend his famous quote about the weather to say, “Everybody talks about climate change, but nobody does anything about it.” And Twain might agree that KNTV in San Francisco is doing something about it.
How Austin’s KTBC Survived Covering Extreme Cold
February 23rd, 2021 by Paul GreeleyIt was a week of extreme weather in Austin. Most people had no power, no water and a dwindling supply of food. The employees of KTBC, the city’s Fox O&O, were also dealing with that major story they were covering.