One of the most revealing and relevant sessions at the Promax Station Summit in Las Vegas last month was Five Tips For Winning Viewers with Social Media. Today, it’s not likes, shares and comments that measure success on Facebook, said Apryl Pilolli, head of innovation at Social News Desk. “You need reach and ratings. You don’t need likes. Awareness, preference, loyalty and sales are more important.”
Kristen Hampton, the ‘Good News’ reporter at WBTV, won the Social Media Excellence Award for Individual Talent for her humorous and authentic Facebook videos. “And that’s what I think is so cool because I think I’m kind of obnoxious. But it’s funny that people see the real side of me and they like it.”
Fox’s WTVT won first place in the Large Market category in TVNewsCheck’s inaugural Social Media Excellence Awards. Its news director reveals how the station uses the natural beauty of the area to heighten engagement with its users.
KCCI, the Hearst-owned CBS affiliate in Des Moines, Iowa took the top spot in the Small-Medium Market category. Hope Wilson, KCCI’s social media producer, said the station likes to focus on finding personal moments and really incredible people.