Meredith’s decision to create two marketing hubs to handle the day-to-day marketing of all its TV stations across the country is underway. “It’s a juggling act,” concedes Danielle Ray, who leads the Phoenix group.
A new docu-series telling stories about dogs, and the people who rescue them, premiered on TV stations in 200 markets. To The Rescue follows stories that intertwine the work of animal rescue organizations, municipal animal shelters, transporters, behaviorists and foster families to reveal what it really takes to help the most at-risk dogs find their forever families.
At the Promax Station Summit last week in Las Vegas, attendees filled the room for the session Zero Budget Magic, to see how imagination, and little more, is the only currency allowed in spots submitted from stations across the country. Here are all 40 of them.