That’s the concept behind a new morning news branding campaign. It was the idea of Tina Veon, KDKA’s creative services director, who brought it to Stephen Arnold Music because “those guys are the best in the business.”
Last week at the Promax Station Summit in Las Vegas, another Battle of the Promo Superstars took place. Four TV station creative services departments were given the same special report investigative story. Each department had 48 hours to turn around a 30-second promo with shorter versions, including one for social media. Check them out.
Great Way To Wake Up, the latest in a series of market-exclusive music branding packages from Stephen Arnold Music, provides an energetic sonic identity to help stations grow their viewership and generate additional revenue during the morning daypart, when audiences watch more live, local programming.
Stephen Arnold Music delivers new music to CNN, Sony Interactive, PBS, and China Global Television Network, reinforcing its claim to be the World Leader in Sonic Branding.
Washington Week, one of America’s longest-running public affairs programs, is sounding hip thanks to a jazzy new music package from Stephen Arnold Music.
“It was a privilege working with WETA/PBS to carry out their vision of updating the sonic brand of such an iconic and venerable program, and musically relaying the show’s unique ability to cover serious topics in an intelligent and lively fashion,” said Chad Cook from Stephen Arnold Music.