Sinclair’s free streaming network, STIRR, is a place for cord cutters and mobile users to watch live local news provided by the 82 Sinclair TV stations across the country. But with hundreds of other TV programs and thousands of on demand options, marketing STIRR can be a challenge.
Sinclair’s The National Desk, a three-hour morning news program, debuted today on Sinclair’s 190-plus stations. Promising commentary-free news coverage from both local and national perspectives, the program is based out of WJLA’s studios in Washington.
Sinclair called on Miami-based 2C Creative to produce broadcast and social trailers promoting its new streaming app, STIRR, a free, ad-supported streaming service that combines the best of local and national news, sports and entertainment.