Meredith’s Marketing Hubs Handle ‘Juggling Act’March 8th, 2021 by Paul Greeley
Meredith’s decision to create two marketing hubs to handle the day-to-day marketing of all its TV stations across the country is underway. “It’s a juggling act,” concedes Danielle Ray, who leads the Phoenix group.
Waypoint Media Stations To Unveil New Promos During Super BowlFebruary 5th, 2021 by Paul Greeley
The Super Bowl is annually the most watched television event in the United States. Many CBS affiliates around the country will be taking advantage of that huge audience by airing new branding image promotions.
During Super Bowl, KOKH Airs Rockin’ News PromoFebruary 7th, 2020 by Paul Greeley
At KOKH, Sinclair’s Fox affiliate in Oklahoma City, the station wanted to “rock the idea of what news promotion can be,” said Ethan Edwards, KOKH’s creative services director, talking about the spot his team put together for the Super Bowl.
KTVU Has The Cure For 49er’s FeverJanuary 31st, 2020 by Paul Greeley
The San Francisco 49ers are playing against the Kansas City Chiefs in the Super Bowl this Sunday. Their appearance in the big game is causing fans across the Bay Area, and even some people who work at KTVU, to come down with some kind of strange fever.
WDAF Kansas City’s ‘Super Fans, Super Bowl’ PromoJanuary 24th, 2020 by Paul Greeley
In Kansas City, WDAF got some Kansas City fans together outside, in 14 degree weather, to show their colors. “It’s gets cold here, we play in the cold, our stadium is outside and we tough it,” said Danielle Ray, WDAF’s creative services director.
Viewers Say TV News Promos Best Super Bowl CommercialsFebruary 7th, 2019 by Paul Greeley
Viewers watching the Super Bowl in some markets said the local TV news promos were the best commercials during the game. I loved it!!! I had to go back and watch it again!! So true!!