Meredith’s decision to create two marketing hubs to handle the day-to-day marketing of all its TV stations across the country is underway. “It’s a juggling act,” concedes Danielle Ray, who leads the Phoenix group.
The Super Bowl is annually the most watched television event in the United States. Many CBS affiliates around the country will be taking advantage of that huge audience by airing new branding image promotions.
At KOKH, Sinclair’s Fox affiliate in Oklahoma City, the station wanted to “rock the idea of what news promotion can be,” said Ethan Edwards, KOKH’s creative services director, talking about the spot his team put together for the Super Bowl.
The San Francisco 49ers are playing against the Kansas City Chiefs in the Super Bowl this Sunday. Their appearance in the big game is causing fans across the Bay Area, and even some people who work at KTVU, to come down with some kind of strange fever.
In Kansas City, WDAF got some Kansas City fans together outside, in 14 degree weather, to show their colors. “It’s gets cold here, we play in the cold, our stadium is outside and we tough it,” said Danielle Ray, WDAF’s creative services director.
Viewers watching the Super Bowl in some markets said the local TV news promos were the best commercials during the game. I loved it!!! I had to go back and watch it again!! So true!!