Responsive and responsible news coverage, marketing that highlighted its on-air talent, new news franchises and a deep freeze lifted KHOU late news to the top during the February ratings period.
WXIA Atlanta took an innovative approach to address concerns and mistrust over the COVID-19 vaccines. Instead of a reporter interviewing the experts, they turned the questioning over to an Atlanta viewer skeptical of the COVID-19 vaccines, a mom with two kids who was also a caregiver for her live-in elderly mother.
WHAS in Louisville, Ky., is celebrating Black History Month with Moments That Matter, a series of interviews with 28 people in the area revealing the city’s problematic history.
The burning questions on everybody’s minds right now revolve around the COVID vaccine. Am I eligible? Where and when can I get a vaccine? WTLV-WJXX in Jacksonville, Fla., formed a Vaccine Team, consisting of reporters and producers who take calls, emails and texts from viewers and sharing that information on all their platforms.
Having the veterans tell their stories from the deck of USS The Sullivans is a key visual element of a special program WJXX is airing tomorrow, Voices of Valor WWII 75 Years Later.
In 2020, local TV news branding and marketing was very different. What about in 2021? What messages are you crafting about your news coverage?
Local TV stations continue to hold fund raisers to help food banks in their communities provide food for the hungry, many of whom are seeking help for the first time due to Covid.
Delivered by their on-air talent, the spot not only highlighted how viewers adapted to the changes in their lives, but also thanked them for their generosity supporting various station community projects.
TV stations owned by Weigel, Nexstar, Sinclair, Gray, Tegna, Hearst, and Sunbeam in markets all over the country are responding to help those in need in their communities with food, toys, clothing, rent assistance and even restaurants hit by the pandemic.
TV stations help their local communities countless ways, year after year. These days, the need for food, warm clothes, toys, and Thanksgiving turkeys is much greater because of the pandemic. And stations are responding to the need.