How people think and feel about what’s in the news, politics and other issues like the pandemic and racism, is being used by some local stations to hold news viewers deeper into newscasts and in some cases, drive them to upcomng newscasts. And what people care about is also being used to drive them to stations’ websites, apps and other social media platforms.
TVNewsCheck has extended the special rate of $99 for a two-week job posting through June 30. It also added a package discount — three individual two-week postings for $249.
New jobs posted to TVNewsCheck’s Media Job Center include openings in Idaho and Ohio at stations owned by Hearst, Tegna and News-Press & Gazette.
TV stations around the country are sharing messages of hope and togetherness through their marketing and news coverage and posting their examples on social media. Sometimes, they’re posting funny and creative messages created by viewers. Here are some examples I’ve seen come across my Facebook and/or LinkedIn feeds.
Now, more than ever before, people are turning to local TV news for information they can trust about the changing conditions in their town, their city, county and state due to the coronavirus. And local TV marketers are responding with messages of hope and optimism, togetherness and kindness. Not the usual themes of local TV news promotion, but maybe the ones we need to hear right now.
I follow more than 500 TV stations’ Facebook pages and what I see every day are countless examples of news coverage about the coronavirus. All necessary, all important. But what I want to share are examples of the more practical posts on how to cope with the disruptions, and the measures some are taking to help each other.
Kristen Joyal has been named marketing director of WTLV, (First Coast News), Tegna’s NBC affiliate in Jacksonville, Fla.
A search of YouTube reveals some recent news image spots on the air in Australia, Cleveland, Fort Wayne, Sacramento and Jacksonville.
New jobs posted to TVNewsCheck’s Media Job Center include a local sales manager opening for KWES in Odessa-Midland, Texas (DMA 145), and a chief engineer for KIMT, the CBS affiliate in Rochester, Minn. (DMA 150).
The 19th annual Home Team Harvest broke records for the third year in a row. Over the years, Home Team Harvest has generated more than 55 million meals for Washington families.