Tegna

Two TV stations — Tegna’s KING Seattle and Nexstar’s KXAN Austin, Texas — are using investigative journalism to differentiate themselves from their competitors. How do they make the station’s intermittent investigations into a reason to watch their news all the time? And is it successful?

TVNewsCheck‘s eighth annual NewsTECHForum takes place tomorrow both in person and via live stream from the New York Hilton. Broadcast executives representing “a wide cross-section of representation will lead discussions about how the news product and technology intersect,” says Michael Depp, TVNewsCheck editor, and executive producer of this year’s NewsTECHForum.

KCEN, Tegna’s NBC affiliate in Temple, Texas, held a telethon to raise funds the USO at Fort Hood, one of the largest military installations in the world.

Hurricane Ida roared into Louisiana on Aug. 29, knocking out power to all of New Orleans. During the storm’s approach, landfall and immediate aftermath, WWL, Tegna’s CBS affiliate there, measured more than 15 million video plays on its YouTube channel alone.

There’s so much uncertainty and controversy about students returning to school. How is your station covering the return to school for students? How is your station promoting that coverage? However they go back, how do you have their back?

An unvaccinated viewer watching a newscast on First Coast News in Jacksonville says she was so “confident with the information it gave” that she scheduled and received a vaccine. Not only that, but she sent First Coast News an email thanking them. The station then turned the email into a testimonial spot.

A live special, Locked On NBA Draft 2021, will be streamed today on Tegna’s TV stations’ OTT apps for Roku and Fire TV, mobile apps and websites.

“Testimonials are your best research audience,” says Kristin Joyal, marketing director for WTLV and WJXX in Jacksonville, Fla. “It doesn’t get more honest or closer to the truth at a time when people demand it.”

TVNewsCheck’s upcoming schedule of free webinars is the perfect accompaniment to whatever you’re having for lunch. So gather your tribe, order in and pick from TVNewsCheck’s upcoming free webinars to find the one that fits your job function.

TV stations across the country continue to lead efforts to help those in need in their communities in a variety of ways.