KING’s Female Anchors Write To Themselves To Celebrate Women’s History Month
March 23rd, 2023 by Paul GreeleyIf you could write a letter to your younger self, what would you say? At KING in Seattle, Olivia Roberts, one of KING’s marketing producers, conceived and produced a campaign featuring three of the station’s women anchor/reporters writing a letter to themselves.
KTHV Documentary Examines A Nurse’s Murder 40 Years Ago
February 28th, 2023 by Paul GreeleyThe rape and murder of an Air Force nurse 40 years ago shocked Little Rock, Ark. This documentary questions whether there was a coerced confession by the man found guilty.
WTIC Promo During Super Bowl Announces New Brand
February 13th, 2023 by Paul GreeleyWTIC, Tegna’s Fox61 in Hartford, Conn., ran a 30-second promo during halftime of yesterday’s Super Bowl announcing itself as Connecticut’s News Station.
Tegna Stations Celebrate Black History With Programming Trove
February 13th, 2023 by Paul GreeleyMeredith Conte, Tegna’s VP of marketing, shares how some of the Tegna stations are celebrating Black History Month this year. See the examples and hear from the content creators themselves about their approaches.
WGRZ Promos Unite And Inspire The Buffalo Community
January 17th, 2023 by Paul GreeleyIt’s been tough for the city of Buffalo, N.Y. First, a city used to snow gets a crippling blizzard. Then, a member of the Buffalo Bills football team is carted off the field, and the game is canceled. “These were difficult stories, so we wanted to keep the tone optimistic, positive, a bit uplifting and community-centric,” says Dan Meyers, the marketing director at WGRZ.
WTHR Awards Grants To 10 Indianapolis Nonprofits
January 4th, 2023 by Paul GreeleyCommunity grants in the greater Indianapolis region are aimed at alleviating community concerns including health and education support, food insecurity and programs for at-risk youth.
How KARE Minneapolis Grew Its Late News Ratings In November
December 12th, 2022 by Paul GreeleyKARE Minneapolis grew its 10 p.m. newscast viewership 25% year-to-year in November. “It was pretty unusual to watch the 10 o’clock news double, triple and quadruple share from the lead in night after night,” says Bill Dallman, KARE’s GM.
Ben Bates Upped To Marketing Director At WWL New Orleans
November 9th, 2022 by Paul GreeleyBen Bates has been promoted to marketing director at WWL, Tegna’s CBS affiliate in New Orleans. Prior to WWL, Bates worked in creative services and marketing at stations in Denver, Albuquerque, N.M., and Tegna’s WXIA in Atlanta.
Weatherman’s Son Stars In WCNC’s New Promo
October 19th, 2022 by Paul GreeleyBrad Panovich, WCNC Charlotte’s chief meteorologist, has had a passion for weather since he was 6 years old. The station found the perfect actor to play Brad as a youngster in a new promo — Panovich’s son Kyler.
WATN Marketing Director Checks In On Recruitment, Motivation
September 19th, 2022 by Paul GreeleyChris Franklin, the marketing director for ABC affiliate WATN in Memphis, checks in with his thoughts on what qualities he looks for in good marketers and his system to encourage growth and teamwork.