KXXV Takes Viewers ‘Traveling Texas With Ann Harder’
March 4th, 2021 by Paul GreeleyKXXV, Scripps ABC affiliate in Waco, Texas, is bringing back Ann Harder, a news anchor who retired in 2020, for a new semimonthly segment connecting viewers with people, places, and things all uniquely Texan.
The New Us: Local TV Marketing In 2020, Part 5
August 3rd, 2020 by Paul GreeleyLocal TV marketers are navigating new territory so far in 2020, one few could have seen coming. How did they respond? Fourteen local TV creative services directors shared their thoughts and 42 examples of their stations’ marketing in the 5-part series, The New Us: Local TV Marketing In 2020.
Waco’s KXXV Donating $12K For Food Drive
July 7th, 2020 by Paul GreeleyThis year, there are significantly more needs in the Waco, Texas, community due to the pandemic, yet donations have been drastically reduced. That’s why today, KXXV is partnering with food pantries across Central Texas and the Brazos Valley to Feed the Need.
Nexstar To Air New Year’s Eve Special From Dallas
December 31st, 2019 by Paul GreeleyNexstar Media is co-hosting a New Year’s Eve special with KXAS, the NBC O&O in Dallas, that will air across 21 Nexstar markets throughout Texas, Louisiana, Arkansas, Kansas, Missouri, and Oklahoma reaching nearly eight million U.S. households. This is the third annual exclusive programming partnership between Nexstar and KXAS.
Nexstar ‘Border Report Tour’ Covers A Lot Of Ground
October 4th, 2019 by Paul GreeleyIn a ground-breaking, comprehensive series of broadcast and digital reports, Nexstar Broadcasting sent a team of journalists on a 10-day mission to offer viewers a unique and revealing look at life along the border from one end to the other. Nexstar’s Border Report Tour started in San Diego on Sunday, Sept. 22, and concluded on Tuesday, Oct. 1 in Brownsville, Texas. Along the way, the team generated more than 50 pieces of original content for digital, hundreds of news stories and more than 130 live shots for broadcast.
Local TV Gets March Madness Totally
March 20th, 2019 by Paul GreeleyLocal TV stations ramp up the coverage of March Madness to share the excitement, the drama and the human interest stories beyond the scores. “That’s really all people are talking about, especially in March,” said Russ Poteet, news director for KLBK in Lubbock, Texas, home of Texas Tech.
KLAS New Year’s Eve Special Airs In 11 Cities
December 31st, 2018 by Paul GreeleyThe exclusive, three-time Emmy Award-winning broadcast includes live reporting from multiple locations including the Las Vegas Strip, South Point Hotel and the famous Fremont Street Experience, where more than 300,000 revelers will be ringing-in the New Year. “For the second consecutive year we are expanding the reach of Countdown to 2019: Live from Las Vegas to eleven other Nexstar markets,” said Tim Busch, Nexstar’s president