Local TV news marketers around the country are continuing to rise to the challenge of working remotely while adjusting their branding messages in these times of uncertainty due to the pandemic. In Seattle, Brent Ayres, the marketing and creative services director for KCPO, the Fox-owned affiliate, said that his station had to retire the station’s entire inventory of marketing messages and replace them with new ones during the pandemic.
Local TV marketers are navigating new territory so far in 2020 that few could have seen coming. In San Antonio, KSAT launched a campaign called the Trust Index, a vetting process to separate true reporting from false. And in Richmond, Va., after 36 days of civil unrest, WRIC tries a tricky approach to its marketing.