The Weather Channel is airing a quieter new brand campaign with no mentions of accuracy, no boasts about power of Doppler radar and no shots of weathercasters being blown over by howling winds.
NewsNet and The Weather Channel have openings for a news reporter/anchor and finance manager at their respective locations in Michigan and Georgia.
The event is the first of its kind devoted to exploring every part of the OTT value chain for news organizations from content/programming to back end technology and monetization.
Segments by The Weather Channel using a technique called immersive mixed reality provide viewers with an unmatched television experience to improve the public’s understanding of weather phenomena and its impacts on their daily lives.
Carl Arredondo, WWL’s chief meteorologist and a 28-year veteran of the Eyewitness News team, announced his retirement due to failing eyesight. “It becomes hard when someone sticks out their hand to shake yours and you don’t see it,” he says.