The Weather Channel’s New Branding Campaign Finds Joy Outside
January 8th, 2021 by Paul GreeleyThe Weather Channel is airing a quieter new brand campaign with no mentions of accuracy, no boasts about power of Doppler radar and no shots of weathercasters being blown over by howling winds.
TV Openings At National News And Weather Networks
September 3rd, 2019 by Paul GreeleyNewsNet and The Weather Channel have openings for a news reporter/anchor and finance manager at their respective locations in Michigan and Georgia.
Major News Groups On Tap For TVNewsCheck’s OTT News Summit
May 13th, 2019 by Paul GreeleyThe event is the first of its kind devoted to exploring every part of the OTT value chain for news organizations from content/programming to back end technology and monetization.
The Weather Channel Mixes Reality To Enhance Storytelling
March 1st, 2019 by Paul GreeleySegments by The Weather Channel using a technique called immersive mixed reality provide viewers with an unmatched television experience to improve the public’s understanding of weather phenomena and its impacts on their daily lives.
WWL’s Carl Arredondo Retires Due To Health
February 22nd, 2019 by Paul GreeleyCarl Arredondo, WWL’s chief meteorologist and a 28-year veteran of the Eyewitness News team, announced his retirement due to failing eyesight. “It becomes hard when someone sticks out their hand to shake yours and you don’t see it,” he says.