TSRs

WVEC in Hampton Roads, Va., saw increased viewership when the station used tune-in promos for special reports that aired in targeted newscasts.

“Most local TV news marketing doesn’t drive viewership.” That’s a startling statement from Marv Danielski, who directs news promotion for Sinclair. But in this Market Share Executive Interview, he reveals what he has found does work in 30 years in the trenches.