When a deadly tornado touched down in Birmingham, Ala., during the late news, WBRC’s coverage led the market in household viewers. Station management says strong First Alert branding and an all-hands approach made the difference.
Consistent branding that resonated with viewers, effective synergy between broadcast and digital and a simple, free marketing tool helped WDIV have a 2020 to remember.
What if you knew and could target the exact times where your competitors’ news viewers were watching your station?
“In my 36 years in the business I have never seen this type of resounding victory,” said Bert Medina, WPLG’s president.
TV stations across the country may be looking at their morning news ratings and wondering where the viewers went. WOOD Grand Rapids, Mich., did and came up with a campaign that tied its morning news into NBC’s Today.
It’s been described as the single bloodiest day in modern American political history, yet it’s also a story held back from most history books. Until now.
WCJB, a legacy station in Gainesville, Fla., was losing news viewers and revenue three years ago. This May, its 11 o’clock news ratings was up 48% in adults 25-54. See how the ABC affiliate turned itself around.
How people think and feel about what’s in the news, politics and other issues like the pandemic and racism, is being used by some local stations to hold news viewers deeper into newscasts and in some cases, drive them to upcomng newscasts. And what people care about is also being used to drive them to stations’ websites, apps and other social media platforms.
Thursday at 1 ET, join a TVNewsCheck webinar, Turn a Viewership Bump into a Long-Term Trend. Gather your tribe, order lunch in, and prepare to take notes as two station meteorologists and a senior strategist at The Weather Company share their strategies about how to make your news app the go-to-digital site for younger viewers.
New jobs posted to TVNewsCheck’s Media Job Center include openings for a news director, creative services director and systems engineer at stations owned by NBC, Meredith and Lockwood in Pennsylvania, Michigan and Virginia.