On Tuesday, September 17th, 52 members of the Detroit Youth Choir took the stage on the NBC hit show, America’s Got Talent. WDIV, Detroit’s NBC affiliate, turned the appearance into a ratings and social media winner. “We were so happy to use the power of TV and digital to rally the community and put a spotlight on Detroit’s kids,” said Marla Drutz, WDIV’s general manager.
WSFL, Tribune’s CW affiliate in Miami, created some custom promos in-house that yielded some impressive ratings growth for various time periods.
Robby Thomas, WBTV’s marketing director, said the station went into the February sweep with a strategic plan. However, said Thomas, that plan changed when an investigation helped expose issues that undermined the public’s confidence in an election.
In February, WGN Chicago said it ranked No. 1 or No. 2 in almost every weekday newscast in adults 25-54. And the WGN Morning News just celebrated its eighth year as the top-rated morning news in Chicago. “From hard-hitting investigative pieces to light-hearted morning news banter, our goal is to inform, update and entertain,” said Jennifer Lyons, WGN’s news director.
KING launched a refined brand messaging campaign prior to the February sweeps period, reinforcing the mission of KING: finding the truth for all Northwest communities. “Our organization conducted brand workshops to find our strengths and truly define how we cover news and what we’re passionate about,” said Jay Yovanovich, KING’s marketing director.
Steve Riley, the director of marketing for Cox’s Atlanta ABC affiliate, WSB, is retiring after 42 years in local TV news marketing. “It’s been a great ride and I’m so fortunate to have worked for this wonderful company for over four decades, and to retire as a lifelong member of Cox.”
Local TV news broadcast companies all around the country, like Tegna, Cox, and the ABC-owned stations, are using Megaphone TV’s live polling, live voting and live trivia on social and on-air to drive and hold viewers during their newscasts. “We look at it as something that helps us connect with our viewers and helps our viewers connect with us, and it gets our viewers to be heard,” said Rhonda LaVelle, WXYZ Detroit’s news director.
As ubiquitous as news promos are when we watch TV, imagine the volume the rest of the world sees. How does a news promo from say, Australia, stack up against a good old American one? You decide. Better, the same, or off the mark?
An old-fashioned brains vs. brains quiz show, one high school against another in a fast-paced test of student knowledge is entering into its fifth season on WTVO and WQRF in Rockford, Ill. “It proves that people will still tune in to watch locally originated programming that offers value to the viewer and business owner,” said Kelly Lattimer, WQRF’s general manager.
John Altenbern, president of CJ&N, weighs in on what TV stations should be thinking about now that Nielsen is surveying almost year round. “Everyone now at least is on the same playing field, and that will help move this along so that there’s a common language that everyone will speak, what are ratings and what do they mean and perhaps how to sell them.”