Watch News Image Promos Up For Promax GoldJune 13th, 2022 by Paul Greeley
News image marketing is at the heart of any successful local TV news operation. Here are 25 news image promos Promax has judged to be nominated to receive a gold award. Judge for yourself, what do you think?
A Media Buyer’s Top Recommendations For Local TV MarketersJune 29th, 2021 by Paul Greeley
Most local TV marketing executives have few media advertising choices to reach news consumers to convince them to watch newscasts on their stations. A former station CSD turned media buyer shares her top recommendations for TV stations when it comes to paid media.
A Guide To Media Buying For Local TV CSDsJune 28th, 2021 by Paul Greeley
Most local TV marketing executives have few media advertising choices to reach news consumers to convince them to watch newscasts on their stations. A former station CSD turned media buyer gives her insights into what’s new, what’s changing and what her top recommendations are for local TV stations when it comes to paid media.
KSLA Shreveport Doc Prompts Police ChangesJune 1st, 2021 by Paul Greeley
Local police officers responding to 911 calls in the Shreveport area sometimes encounter people suffering mental breakdowns, often leading to tragic results. KSLA’s Breakdown: The Frontline Response to the Mental Health Crisis documentary led to a change in how the area’s first responders react to psychiatric emergencies.
How KHOU’s Late News Led February’s RatingsMarch 22nd, 2021 by Paul Greeley
Responsive and responsible news coverage, marketing that highlighted its on-air talent, new news franchises and a deep freeze lifted KHOU late news to the top during the February ratings period.
WVUE New Orleans February Ratings Strongest In Its HistoryMarch 11th, 2021 by Paul Greeley
During the February 2021 ratings period, WVUE, branded as Fox 8, led all other stations Monday through Friday in morning, evening and late newscasts.
WBRC’s Weather Branding Delivers Viewers During TornadoFebruary 22nd, 2021 by Paul Greeley
When a deadly tornado touched down in Birmingham, Ala., during the late news, WBRC’s coverage led the market in household viewers. Station management says strong First Alert branding and an all-hands approach made the difference.
WDIV’s Evening, Late News Top-Rated In 2020January 25th, 2021 by Paul Greeley
Consistent branding that resonated with viewers, effective synergy between broadcast and digital and a simple, free marketing tool helped WDIV have a 2020 to remember.
Target Competitors’ Viewers Watching Your StationJanuary 13th, 2021 by Paul Greeley
What if you knew and could target the exact times where your competitors’ news viewers were watching your station?
WPLG Sweeps November News Ratings In MiamiDecember 9th, 2020 by Paul Greeley
“In my 36 years in the business I have never seen this type of resounding victory,” said Bert Medina, WPLG’s president.