As ubiquitous as news promos are when we watch TV, imagine the volume the rest of the world sees. How does a news promo from say, Australia, stack up against a good old American one? You decide. Better, the same, or off the mark?
An old-fashioned brains vs. brains quiz show, one high school against another in a fast-paced test of student knowledge is entering into its fifth season on WTVO and WQRF in Rockford, Ill. “It proves that people will still tune in to watch locally originated programming that offers value to the viewer and business owner,” said Kelly Lattimer, WQRF’s general manager.
John Altenbern, president of CJ&N, weighs in on what TV stations should be thinking about now that Nielsen is surveying almost year round. “Everyone now at least is on the same playing field, and that will help move this along so that there’s a common language that everyone will speak, what are ratings and what do they mean and perhaps how to sell them.”
Images from five high-profile news stories are the basis of a new mobile print campaign for WPIX being seen all over New York City. The station’s coverage of these stories is paying dividends. “I think it has a lot to do with why people are watching PIX and why our ratings are improving,” said David Hyman, WPIX’s marketing and creative services VP.
WTTG Washington edited together a two-minute news tease promoting both the late night and early morning newscasts. The topical aired during halftime of Thursday Night Football. “The fans stayed up. The game got great ratings and the people stayed with us,” said Paul McGonagle, WTTG’s news director.