Cox’s Steve Riley Retires After 42 Years Marketing TV News
January 9th, 2019 by Paul GreeleySteve Riley, the director of marketing for Cox’s Atlanta ABC affiliate, WSB, is retiring after 42 years in local TV news marketing. “It’s been a great ride and I’m so fortunate to have worked for this wonderful company for over four decades, and to retire as a lifelong member of Cox.”
Stations Use Megaphone TV To Amplify News Ratings
January 4th, 2019 by Paul GreeleyLocal TV news broadcast companies all around the country, like Tegna, Cox, and the ABC-owned stations, are using Megaphone TV’s live polling, live voting and live trivia on social and on-air to drive and hold viewers during their newscasts. “We look at it as something that helps us connect with our viewers and helps our viewers connect with us, and it gets our viewers to be heard,” said Rhonda LaVelle, WXYZ Detroit’s news director.
TV News Promos From Around The World
December 11th, 2018 by Paul GreeleyAs ubiquitous as news promos are when we watch TV, imagine the volume the rest of the world sees. How does a news promo from say, Australia, stack up against a good old American one? You decide. Better, the same, or off the mark?
WTVO’s Teen Quiz Show Continues To Deliver
November 20th, 2018 by Paul GreeleyAn old-fashioned brains vs. brains quiz show, one high school against another in a fast-paced test of student knowledge is entering into its fifth season on WTVO and WQRF in Rockford, Ill. “It proves that people will still tune in to watch locally originated programming that offers value to the viewer and business owner,” said Kelly Lattimer, WQRF’s general manager.
When Sweeps Never End, Who Benefits?
November 12th, 2018 by Paul GreeleyJohn Altenbern, president of CJ&N, weighs in on what TV stations should be thinking about now that Nielsen is surveying almost year round. “Everyone now at least is on the same playing field, and that will help move this along so that there’s a common language that everyone will speak, what are ratings and what do they mean and perhaps how to sell them.”
500 NYC Buses Proclaim WPIX’s Commitment To Viewers
October 15th, 2018 by Paul GreeleyImages from five high-profile news stories are the basis of a new mobile print campaign for WPIX being seen all over New York City. The station’s coverage of these stories is paying dividends. “I think it has a lot to do with why people are watching PIX and why our ratings are improving,” said David Hyman, WPIX’s marketing and creative services VP.
WTTG Airs 2-Minute News Topical Teasing 10 Stories
October 2nd, 2018 by Paul GreeleyWTTG Washington edited together a two-minute news tease promoting both the late night and early morning newscasts. The topical aired during halftime of Thursday Night Football. “The fans stayed up. The game got great ratings and the people stayed with us,” said Paul McGonagle, WTTG’s news director.