WJXT Chronicles Disappearance Of 5-Year-Old Girl
February 11th, 2019 by Paul GreeleyWJXT, Graham Media’s independent station in Jacksonville, Fla., hopes a series of special reports and podcasts will generate new leads. The television special reports are about 3 minutes, and the podcasts, more in-depth, run about 22 minutes.
WLWT Turns Viewers’ Favorite Lunch Spots Into Content
February 8th, 2019 by Paul GreeleyIn Cincinnati, WLWT, the Hearst NBC affiliate, polls its viewers and Facebook users for their favorites, then sends a news team out to try it out. “We’ve done 3 so far, with a combined 100,000+ views,” said Pete Salkowski, WLWT’s creative services director.
New Morning News Campaign From Stephen Arnold Music
February 8th, 2019 by Paul GreeleyGreat Way To Wake Up, the latest in a series of market-exclusive music branding packages from Stephen Arnold Music, provides an energetic sonic identity to help stations grow their viewership and generate additional revenue during the morning daypart, when audiences watch more live, local programming.
Viewers Say TV News Promos Best Super Bowl Commercials
February 7th, 2019 by Paul GreeleyViewers watching the Super Bowl in some markets said the local TV news promos were the best commercials during the game. I loved it!!! I had to go back and watch it again!! So true!!
Sign Of Spring: WGN Reveals Cubs TV Schedule
February 7th, 2019 by Paul GreeleyYou know spring can’t be too far off when WGN announces its 2019 broadcast schedule as the home of the Chicago Cubs. The Tribune independent has televised the Cubs since 1948.
WTTG Reveals Missing School Funds, DA Investigates
February 6th, 2019 by Paul GreeleyHow often do we read about teachers using their own money to buy supplies for their students because of cash-strapped school systems? This is a great example of how TV station news operations can, and do, hold community leaders accountable.
WISH Helping Indianapolis ‘Supergirls’ With Scholarship Support
February 6th, 2019 by Paul GreeleyWISH, a CW affiliate, is partnering with Girls Inc. of Greater Indianapolis to increase leadership development for girls throughout the area. “With WISH and The CW’s support, Girls Inc. is able to provide programming to the supergirls of Indianapolis so they have the tools to be the super leaders of tomorrow,” said Elyssa Campodonico-Barr, Girls Inc. president.
WISC Unveils ‘Future Of News’ Set By Devlin Design
February 5th, 2019 by Paul GreeleyWISC wanted Devlin Design Group to consider the future of news broadcasting when it came to designing the station’s new set. The design needed to showcase technology, increase production values, spotlight talent, and reflect the vibrant Madison, Wisconsin capitol city community.
WAPT Promo Promises Urgent, Unique News Coverage
February 5th, 2019 by Paul GreeleyWAPT in Jackson, Miss., promises in a new promo that its news coverage is exciting, urgent and unique. “The goal of all our promo campaigns is to help our viewers understand exactly what that looks like,” said Brett Kenyon, WAPT’s creative services director.
WGAL Preserving News Footage From 1949-1979
February 4th, 2019 by Paul GreeleyWGAL, Hearst’s NBC affiliate in Lancaster, Pa., is partnering with nearby Millersville University to preserve and digitize 30 years of the station’s news footage from 1949 through 1979. “When I first saw a portion of the archive in WGAL’s basement, I knew they had an unmatched treasure of historically significant material,” said Dr. Daniel Wubah, Millersville University’s president.