TVNewsCheck

WVUE, Gray’s Fox affiliate in New Orleans, took a tongue in cheek approach to its Super Bowl Sunday strategy with a series of promos for its 10 o’clock news. “We went hyper local,” said Blaine Strawn, WVUE’s marketing director. “Granted, most viewers outside of New Orleans won’t understand, but we knew our viewers would.”

“Rather than just one promo,” said Scott Brady, WDRB’s creative services VP, “we launched a whole new news campaign. This was a half-day of tremendous viewing sampling with much of our competitors’ audience tuning in as well! The Strategy was Super Bowl Sunday rather than just the Big Game Ad.”

New jobs posted to TVNewsCheck’s MediaJob Center include openings for an investigative producer, a news director, a chief meteorologist and a technical media producer.

As you would imagine with the home town team Kansas City Chiefs playing in the Super Bowl, viewership on the Fox affiliate, WDAF, would be high. And the creative services team at Nexstar’s WDAF was ready.

New jobs posted to TVNewsCheck’s MediaJobCenter include openings for a senior promo producer in Nasville, and an account exec for a network O&O in Philadelphia.

At KOKH, Sinclair’s Fox affiliate in Oklahoma City, the station wanted to “rock the idea of what news promotion can be,” said Ethan Edwards, KOKH’s creative services director, talking about the spot his team put together for the Super Bowl.

KPTV, Meredith’s Fox affiliate in Portland, Ore., used Lego art to create a highly visible and totally original campaign for its morning news program, Good Day Oregon.

Over the next couple days, we’ll share what some Fox affiliates aired on their stations during the Super Bowl, starting with these spots from WBRC, Gray’s Fox affiliate in Birmingham, Ala. (DMA 44).

Your ad on TVNewsCheck’s Media Job Center just got more compelling because it can now be more than just words. It can be a multimedia experience complete with pictures and videos.

“The old studio was gutted from top to bottom so it’s all new and we love it,” said Jay Huizenga, KELO’s general manager.