WTHR’s Dave Calabro Enters Indiana Sportscasters Hall Of Fame
January 25th, 2022 by Paul GreeleyMay 2022 will mark Dave Calabro ‘s 30th anniversary of covering sports for WTHR, Tegna’s NBC affiliate in Indianapolis.
The Sweet Spot For Higher TV News Ratings
January 24th, 2022 by Paul GreeleyTaking a page from the network news, local TV stations can create a sense of immediacy and urgency right at the beginning of the newscast. “That’s the secret sauce,” says Greg Derkowski, a veteran trainer.
Two TV Stations Help Provide 27 Million Meals In Their Markets
January 21st, 2022 by Paul GreeleyTwo local TV stations, KING in Seattle, and WMTV in Madison, Wisconsin, have separately helped raise nearly 27 million meals for food banks to feed the hungry in their markets.
Nate Mills Is New CSD At WBRC Birmingham
January 21st, 2022 by Paul Greeley“Nate has obvious talent and I look forward to having him work alongside our incredible creative services department here at WBRC and taking our #1 station to new heights,” says Collin R. Gaston, WBRC’s GM.
Sinclair Accepting Applications For Diversity Scholarship Program
January 20th, 2022 by Paul GreeleyThe primary goal of the scholarships is to help students from diverse backgrounds, who reflect Sinclair’s audiences nationwide, complete their education and pursue careers in broadcast journalism, digital storytelling and marketing.
TV News Investigators Are Often Viewers Last — And Best — Hope
January 19th, 2022 by Paul GreeleyBoth KXAN Austin, Texas, and KING Seattle have made investigative journalism the foundation of their branding. But what about the reporters who do the leg work? What’s their take on the stations’ branding?
Sinclair’s Producer Academy Offers A Reality Check For Journalism Students
January 18th, 2022 by Paul GreeleySinclair Broadcast Group just completed its fifth annual Producer Academy for college students interested in pursuing a career in broadcast news. What’s Sinclair’s message to these students? And what is it hearing back?
KAKE’s Nostalgic Promo Makes A Promise To Viewers
January 13th, 2022 by Paul GreeleyKAKE’s campaign, succinctly titled Trust, seeks to answer one prevailing question: Why should the public trust local news?
Building Brands On Investigative Journalism
January 10th, 2022 by Paul GreeleyTwo TV stations — Tegna’s KING Seattle and Nexstar’s KXAN Austin, Texas — are using investigative journalism to differentiate themselves from their competitors. How do they make the station’s intermittent investigations into a reason to watch their news all the time? And is it successful?
KMGH Raises $400K For Colorado Wildfire Victims
January 6th, 2022 by Paul GreeleyKMGH, branded as Denver7, Scripps ABC affiliate in Denver, launched a campaign through its Denver7 Gives nonprofit to raise funds for victims of the Boulder wildfires the night the fires broke out, according to the station.