WCWJ’s Looking For Outstanding Achievers In The African American Community
July 21st, 2020 by Paul GreeleyWho are they? What have they done so that’s inspirational? People in Jacksonville can nominate who they think deserves recognition for their positive contributions.
WSPA Hires Susan Pascal As Creative Services Director
July 20th, 2020 by Paul GreeleySusan Pascal has more than 17 years’ experience in TV station marketing in New York, Boston and Providence, R.I. “I’m excited,” said Pascal, “it’s going to be fun.”
First Syndicated ‘Jeopardy’ Episode Kicks Off 4-Week Series
July 17th, 2020 by Paul GreeleyJeopardy! has combed through 8,000 episodes to find the 20 of the most compelling shows in its history, many of which haven’t been seen since their first airing, for a four-week a four-week retrospective series starting Monday.
Local TV Marketing: What Now, What Next?
July 16th, 2020 by Paul GreeleyLocal TV marketers are navigating new territory so far in 2020, one few could have seen coming. In March, routine and normal turned into uncertainty and fear as the pandemic spread around the country. But what about now? What are your plans going forward?
WMTV’s ‘Adopt A Cow’ Campaign Sets Record
July 15th, 2020 by Paul GreeleyThis was a fun way to virtually adopt the milk production of a dairy cow for families in need. And, to make it official, each donor received an adoption certificate — a fun and perfect way to let everyone know about their new bovine.
How Gray’s WCJB Got Its Groove Back
July 10th, 2020 by Paul GreeleyWCJB, a legacy station in Gainesville, Fla., was losing news viewers and revenue three years ago. This May, its 11 o’clock news ratings was up 48% in adults 25-54. See how the ABC affiliate turned itself around.
WCMH’s Matt Barnes Named Big Brother Of The Year
July 8th, 2020 by Paul Greeley“Being Jaylin’s Big Brother is one of the best things that could have happened in my life,” said Matt Barnes. “Watching him mature into the man he is today and being able to be just a small part of his journey has been amazing. I just hope our experience inspires others to get involved with the organization and make a difference in someone’s life”
Waco’s KXXV Donating $12K For Food Drive
July 7th, 2020 by Paul GreeleyThis year, there are significantly more needs in the Waco, Texas, community due to the pandemic, yet donations have been drastically reduced. That’s why today, KXXV is partnering with food pantries across Central Texas and the Brazos Valley to Feed the Need.
WCAU To Air Special On Race Disparities In Philadelphia
June 30th, 2020 by Paul GreeleyWCAU, the NBC-owned affiliate in Philadelphia, is partnering with The Philadelphia Tribune to air a 30-minute special designed to advance the conversation about social injustice and racial disparities by providing context for this moment in history.
How TV Stations Drive Audience By Polling Viewers
June 30th, 2020 by Paul GreeleyHow people think and feel about what’s in the news, politics and other issues like the pandemic and racism, is being used by some local stations to hold news viewers deeper into newscasts and in some cases, drive them to upcomng newscasts. And what people care about is also being used to drive them to stations’ websites, apps and other social media platforms.