Consistent branding that resonated with viewers, effective synergy between broadcast and digital and a simple, free marketing tool helped WDIV have a 2020 to remember.
The Weather Channel is airing a quieter new brand campaign with no mentions of accuracy, no boasts about power of Doppler radar and no shots of weathercasters being blown over by howling winds.
From April through December of last year, TVNewsCheck offered discounted pricing to support employers coping with the global coronavirus pandemic. TVNewsCheck’s Media Job Center classified ad section returns to its regular pricing today, Jan. 4.
New jobs posted to TVNewsCheck’s Media Job Center include openings for an executive news producer, a digital sales manager and a meteorologist for ABC affiliate KDRV in Medford, Ore.
On Monday, a rare weather event called a derecho hit Cedar Rapids, Iowa. “This derecho has damaged almost every property in a city of more than 130,000 people,” said Elizabeth Malicki, news anchor at KCRG in Cedar Rapids. Malicki wonders why the national press has ignored this story.
“We get very good applicants from your ads. Yours tend to bring people that are actually qualified to work in the TV business. Your ads are always top notch and we always get our money’s worth.”
TVNewsCheck has extended the special rate of $99 for a two-week job posting through June 30. It also added a package discount — three individual two-week postings for $249.
Your ad on TVNewsCheck’s Media Job Center just got more compelling because it can now be more than just words. It can be a multimedia experience complete with pictures and videos.
On Tuesday, September 17th, 52 members of the Detroit Youth Choir took the stage on the NBC hit show, America’s Got Talent. WDIV, Detroit’s NBC affiliate, turned the appearance into a ratings and social media winner. “We were so happy to use the power of TV and digital to rally the community and put a spotlight on Detroit’s kids,” said Marla Drutz, WDIV’s general manager.
“What we do is we peruse through every Nexstar station whether it is Twitter, Facebook, Instagram and we are looking for things that are more appealing than just the average, everyday news story that only affects a Little Rock market, a Fayetteville market, or a Birmingham, Alabama market,” says Aaron Nolan, the host of Newsfeed Now.