TVNewsCheck Returns And So Does TVNewsCheck’s Media Job Center
March 11th, 2024 by Paul GreeleyThe TVNewsCheck Media Job Center classified ad service is ready to give your job openings the exposure we’ve always provided.
WDIV Identified A ‘Promotable’ Story — Then Owned It
November 14th, 2022 by Paul GreeleyWDIV, Graham Media’s NBC affiliate in Detroit, saw that a story on its website about an upcoming bridge opening got tremendous engagement. The station doubled down and sent a crew of three people four hours away to make it a promotable event for its broadcast viewers.
Ginger Zee’s ‘Boots On The Ground’ Coverage From Hurricane Ian’s Eyewall Was No Vacation
October 10th, 2022 by Paul GreeleyGinger Zee, chief meteorologist for ABC News, provided her millions of social media followers with behind-the-scenes updates before and during Hurricane Ian as well as live reports on ABC World News Tonight and Good Morning America.
KMSP’s Recruitment Video Is A Magical, Musical Ride
August 8th, 2022 by Paul GreeleyKMSP Minneapolis, like most TV stations, has many openings it needs to fill. The station created a recruitment video unlike any other, a wild musical with an eye-catching song and dance number starring its employees.
A Media Buyer’s Top Recommendations For Local TV Marketers
June 29th, 2021 by Paul GreeleyMost local TV marketing executives have few media advertising choices to reach news consumers to convince them to watch newscasts on their stations. A former station CSD turned media buyer shares her top recommendations for TV stations when it comes to paid media.
WDIV’s Haddad Becomes Detroit’s ‘Vaccine Hunter’
April 19th, 2021 by Paul GreeleyKen Haddad says he began the “Vaccine Hunter” project when he noticed a huge influx of emails and viewer feedback to the Graham Media NBC affiliate from people having trouble finding vaccines. “It is a once in a lifetime opportunity to offer life-saving information to our viewers,” he says.
KNTV’s Down-To-Earth Approach To Climate Change
March 19th, 2021 by Paul GreeleyIf Mark Twain were living today, he might amend his famous quote about the weather to say, “Everybody talks about climate change, but nobody does anything about it.” And Twain might agree that KNTV in San Francisco is doing something about it.
WDIV’s Evening, Late News Top-Rated In 2020
January 25th, 2021 by Paul GreeleyConsistent branding that resonated with viewers, effective synergy between broadcast and digital and a simple, free marketing tool helped WDIV have a 2020 to remember.
The Weather Channel’s New Branding Campaign Finds Joy Outside
January 8th, 2021 by Paul GreeleyThe Weather Channel is airing a quieter new brand campaign with no mentions of accuracy, no boasts about power of Doppler radar and no shots of weathercasters being blown over by howling winds.
Iowa News Anchor’s Cry For Help After Rare Weather Disaster
August 14th, 2020 by Paul GreeleyOn Monday, a rare weather event called a derecho hit Cedar Rapids, Iowa. “This derecho has damaged almost every property in a city of more than 130,000 people,” said Elizabeth Malicki, news anchor at KCRG in Cedar Rapids. Malicki wonders why the national press has ignored this story.