Most local TV marketing executives have few media advertising choices to reach news consumers to convince them to watch newscasts on their stations. A former station CSD turned media buyer shares her top recommendations for TV stations when it comes to paid media.
Ken Haddad says he began the “Vaccine Hunter” project when he noticed a huge influx of emails and viewer feedback to the Graham Media NBC affiliate from people having trouble finding vaccines. “It is a once in a lifetime opportunity to offer life-saving information to our viewers,” he says.
If Mark Twain were living today, he might amend his famous quote about the weather to say, “Everybody talks about climate change, but nobody does anything about it.” And Twain might agree that KNTV in San Francisco is doing something about it.
Consistent branding that resonated with viewers, effective synergy between broadcast and digital and a simple, free marketing tool helped WDIV have a 2020 to remember.
The Weather Channel is airing a quieter new brand campaign with no mentions of accuracy, no boasts about power of Doppler radar and no shots of weathercasters being blown over by howling winds.
From April through December of last year, TVNewsCheck offered discounted pricing to support employers coping with the global coronavirus pandemic. TVNewsCheck’s Media Job Center classified ad section returns to its regular pricing today, Jan. 4.
New jobs posted to TVNewsCheck’s Media Job Center include openings for an executive news producer, a digital sales manager and a meteorologist for ABC affiliate KDRV in Medford, Ore.
On Monday, a rare weather event called a derecho hit Cedar Rapids, Iowa. “This derecho has damaged almost every property in a city of more than 130,000 people,” said Elizabeth Malicki, news anchor at KCRG in Cedar Rapids. Malicki wonders why the national press has ignored this story.
“We get very good applicants from your ads. Yours tend to bring people that are actually qualified to work in the TV business. Your ads are always top notch and we always get our money’s worth.”
TVNewsCheck has extended the special rate of $99 for a two-week job posting through June 30. It also added a package discount — three individual two-week postings for $249.