On Tuesday, September 17th, 52 members of the Detroit Youth Choir took the stage on the NBC hit show, America’s Got Talent. WDIV, Detroit’s NBC affiliate, turned the appearance into a ratings and social media winner. “We were so happy to use the power of TV and digital to rally the community and put a spotlight on Detroit’s kids,” said Marla Drutz, WDIV’s general manager.
“What we do is we peruse through every Nexstar station whether it is Twitter, Facebook, Instagram and we are looking for things that are more appealing than just the average, everyday news story that only affects a Little Rock market, a Fayetteville market, or a Birmingham, Alabama market,” says Aaron Nolan, the host of Newsfeed Now.
KING launched a refined brand messaging campaign prior to the February sweeps period, reinforcing the mission of KING: finding the truth for all Northwest communities. “Our organization conducted brand workshops to find our strengths and truly define how we cover news and what we’re passionate about,” said Jay Yovanovich, KING’s marketing director.
Shoppers take a selfie in front of the machine and then post it on Twitter or Instagram, and voila, a free t-shirt dispenses from the machine.
The school superintendent for one of the smaller districts in Illinois was about to retire with a $1.7 million dollar buyout, in addition to his $400,000 yearly compensation. His district has only 1,100 students. Luckily for taxpayers, Dane Placko, an investigative reporter for WFLD in Chicago, confronted the school board. “All I know is that if we hadn’t gone down there and confronted the board about this contract and this payout that he was due, I don’t think anyone who had the capacity to actually look into it would have asked any questions.”
Instead of looking at off-the-shelf syndicated programming, Raycom Media decided to tailor its own, a half-hour talk show featuring two comediennes. Me Time with Frangela features the team of Frances Callier and Angela V. Shelton, who have been friends for more than 20 years. Ken Reiner, Raycom’s programming VP, sees the show as an opportunity “to really look at something that’s new, unique, fun and dynamic.”
This week’s Social Scorecard covers the social media scene in New York City where broadcasters are vying for their share of engagement among 140 million actions. WNYW, the Fox O&O, is far ahead of all broadcasters there. Its secret? Fewer posts that appeal to their followers’ emotions. “Sometimes, less is more,” says Dan Carlin, the station’s programming and research VP.
Social Scorecard this week comes from Cedar Rapids, Iowa, about 100 miles east of Des Moines, where Gray’s KCRG is on top of social media. The key to its success on Facebook is reliable information, just like on television. “We are your trusted source regardless of the platform,” says Adam Carros, KCRG’s news director. “I think that’s really the value at the end of the day.”
KGBT down in the Rio Grande Valley of Texas is not only leading on Facebook in market 84, but is outperforming stations in markets that are much larger. “We have 332,881 likes on our Facebook page, more likes than some of the stations that are in the top 20, top 30 markets. I’m excited about that,” says Ronald Marley, KGBT’s digital executive producer.