Target Competitors’ Viewers Watching Your Station
January 13th, 2021 by Paul GreeleyWhat if you knew and could target the exact times where your competitors’ news viewers were watching your station?
How Nexstar’s $120 Million Will Promote ‘News Nation’
August 21st, 2020 by Paul GreeleyPerry Sook, Nexstar Media Group’s chairman and president, says the company is dedicating the equivalent of $120 million this year to promote its national newscast, News Nation. How will that money be spent? What media is being used? And what will the creative be?