WAVY’s Year-Ender Stays 100% On Brand
December 29th, 2020 by Paul Greeley“Even in one of the toughest years most of us have experienced, WAVY was On Your Side, and helped so many people,” said Jason Ruel, WAVY’s promotion producer.
WSLS Halloween Event: Cars And Masks Required
October 29th, 2020 by Paul GreeleyWSLS, Graham Media’s NBC affiliate in Roanoke, Va., is holding a free WSLS 10 Drive-Thru Trick-or-Treating event Friday from 4:30 until 6:30 p.m. at the Layman Family Farm.
The New Us: Local TV Marketing In 2020, Part 3
July 30th, 2020 by Paul GreeleyLocal TV news is where viewers are turning now because the COVID-19 pandemic is a neighborhood story. And it’s not going away any time soon, it appears. Creative services directors from markets in Florida, Virginia and Indiana share their most recent marketing messages. The phrase “information you need” is truer now than maybe it’s ever been.
Thousands Stay Warm Thanks To WAVY And WVBT
November 19th, 2019 by Paul GreeleyThe 10 On Your Side Coats for Families drive, now in its 27th year, teams up with local businesses, non-profits, churches, Girl Scouts of the Colonial Coast, and Entercom Radio group to make the mission possible.
Portsmouth’s WAVY-Produced Commercial Hits Home Run
November 15th, 2019 by Paul GreeleyAt WAVY, Nexstar’s NBC affiliate in Portsmouth, Virginia, one of their commercial producers created a spot for a local restaurant that led to a sizable increase in business. “Zak just hit it out of the park,” said Brian Radford, owner of The Butcher’s Son, a restaurant with two locations in the Chesapeake area of Virginia.
WAVY/WVBT Begin School Supply Drive
July 26th, 2019 by Paul GreeleyWAVY and WVBT, Nexstar’s NBC and Fox affiliate respectively in Portsmouth, Virginia, are launching their 10 On Your Side Operation School Supplies initiative tomorrow. Last year, more than 80,000 items made their way to 12 school districts across the area.
TV Promos That Cost Zero, 40 Of Them
June 26th, 2019 by Paul GreeleyAt the Promax Station Summit last week in Las Vegas, attendees filled the room for the session Zero Budget Magic, to see how imagination, and little more, is the only currency allowed in spots submitted from stations across the country. Here are all 40 of them.