Google the “best holiday TV commercials for 2021” and you’ll get quite a few links to sites that have singled out the best from their point of view, both from here in the U.S. and overseas. Here are some that made most of the lists.
Here’s a spot from Darcy Stapleford, senior news promotion producer for KSTU, the Scripps Fox affiliate in Salt Lake City. “Our anchor, Kelly Chapman, suggested we shoot our holiday promo at a light display this year,” Stapleford says. “I began to think how colorful lights on long, dark, winter nights is a good comparison to finding love, hope and inspiration during the dark days of the COVID-19 Pandemic.”
WJXX and WTLV, Tegna’s ABC and NBC affiliates in Jacksonville, created a 60-second spot that captured the “sense of family and joy in a sincere way, like from our family to yours through iconic imagery,” says Kristen Joyal, WJXX/WTLV’s marketing director.
WAAY in Huntsville, Ala., wanted to bring a little different message to its audience. It arranged for approximately 1,400 students from schools all over North Alabama to participate in recording Let There Be Peace on Earth.
New jobs posted to TVNewsCheck’s Media Job Center include openings for multimedia journalists at WAAY in Huntsville, Ala., and a creative services director for KDRV in Medford, Ore.
New jobs posted to TVNewsCheck’s Media Job Center include openings for chief engineers in great locations for stations owned by Allen Media, Sinclair, Draper Media and IntrigueTV.
New jobs posted to TVNewsCheck’s MediaJobCenter include openings for a chief engineer, a creative services manager, a news director and a local sales manager in markets in Alabama, Alaska and Ohio.
New jobs posted to TVNewsCheck’s Media Job Center include openings for general managers, meteorologists, news producers, digital content creators, assistant news directors, multimedia journalists, assignment editors and chief engineers from Dallas to Dubuque, from Lansing to Lafayette.
“WAAY had a busy day on Wednesday supporting Together for Alabama,” said Suzanne Sullivan, the Huntsville, Ala., station’s creative services director. “We did not raise funds for one particular organization, instead we gathered multiple ways to donate money, time, and supplies and put it all together in one place on our website. So many folks have been asking how they can help.”