In many cases, local TV news promos are easily recognized. But through the years, some stations have gone high concept, hired professional actors or volunteer station employees, to be in carefully scripted skits that don’t look like the news promos you’re used to seeing, at least at first.
Two ABC O&O’s — WABC New York and KFSN Fresno, Calif. — have recently released true crime documentaries for streaming. WABC’s doc looks into the disappearance of a 14-year-old girl. KFSN’s hour-long show relives the 1992 murder of the Ewell family, found gunned down in their affluent Fresno home.
Eyewitness to 9/11: Behind the Lens, features never-before-seen footage, firsthand accounts and riveting testimonies from WABC reporters, anchors and staff who were live on-air or reporting the day of the 2001 attacks in New York.
TV stations around the country are sharing messages of hope and togetherness through their marketing and news coverage and posting their examples on social media. Sometimes, they’re posting funny and creative messages created by viewers. Here are some examples I’ve seen come across my Facebook and/or LinkedIn feeds.
Kristie Gonzales was recruited by Tegna to be KVUE’s general manager, even though it was to be her first time in the corner office. “They took a chance on me and they believed in me and supported me during my first year,” she says.
Easy to recognize with their call letters emblazoned on the sides and their dish on top, perhaps no other hardware involved in the news gathering process says TV news like the news van. So it makes sense to use TV station news vans as part of the marketing. Here are some examples.
Local TV news back in the day used to frequently advertise in the local newspaper. Here are some random print ads that I found interesting. If you’ve got a print ad example from your TV station, or any other for that matter, from yesterday or today you’d like to share, send them to me.