Washington DC

How often do we read about teachers using their own money to buy supplies for their students because of cash-strapped school systems? This is a great example of how TV station news operations can, and do, hold community leaders accountable.

WTTG Washington edited together a two-minute news tease promoting both the late night and early morning newscasts. The topical aired during halftime of Thursday Night Football. “The fans stayed up. The game got great ratings and the people stayed with us,” said Paul McGonagle, WTTG’s news director.

With its building flooded out, Sinclair’s WCTI in New Bern, N.C., had to get creative to bring its viewers news coverage of Hurricane Florence. Facebook carried the load for a few days, and then when it got back on the air, producing newscasts from locations all over town kept viewers in the know. “We have a lot of young people here and I’m impressed by how well they’re taking it and how well they’re doing. They know they have a task,” said Sean Finn, WCTI’s creative services director.