Carol Ward, general manager of WAVY and WVBT said, “It is an incredible asset to have these professionals on our side.” According to Ward: “WAVY is Hampton Roads‘ leading source for news, weather, traffic and sports and it is no doubt due to the daily contribution of Don Roberts, Don Slater and Bruce Rader.”
The 10 On Your Side Coats for Families drive, now in its 27th year, teams up with local businesses, non-profits, churches, Girl Scouts of the Colonial Coast, and Entercom Radio group to make the mission possible.
At WAVY, Nexstar’s NBC affiliate in Portsmouth, Virginia, one of their commercial producers created a spot for a local restaurant that led to a sizable increase in business. “Zak just hit it out of the park,” said Brian Radford, owner of The Butcher’s Son, a restaurant with two locations in the Chesapeake area of Virginia.
WAVY and WVBT, Nexstar’s NBC and Fox affiliate respectively in Portsmouth, Virginia, are launching their 10 On Your Side Operation School Supplies initiative tomorrow. Last year, more than 80,000 items made their way to 12 school districts across the area.
WAVY and WVBT, Nexstar’s NBC and Fox affiliates in Portsmouth, Va., started a relief fund to benefit the victims and families of those killed and wounded in the attack. “10 On Your Side’s mission, at the core, is to be there for our community and viewers,” said Carol Ward, WAVY’s general manager.
WAVY, Nexstar’s NBC affiliate in Portsmouth, Va., is in the fortunate position of having its own news helicopter on the premises as well as a drone. But deciding when to use either is a fine art. “So we see what fits best, the drone or the helicopter, and some days, we have them both out,” said Jeff Myers, WAVY’s news operations manager and chief photographer.
8,000 people in need are warmer today thanks to WAVY’s 10 On Your Side Coats for Families campaign. This is the most to date in the station’s 20-plus years of hosting the campaign.
When a local TV station invests millions to own and operate its own helicopter, it expects that chopper to be promoted as part of the station’s coverage brand. And so we’ll see examples of how local TV stations around the country have promoted their choppers over the years