TV stations make meaningful contributions and connections in a variety of beneficial ways with their communities. Here’s a round-up of how some stations are helping and serving their communities.
“Even in one of the toughest years most of us have experienced, WAVY was On Your Side, and helped so many people,” said Jason Ruel, WAVY’s promotion producer.
On May 31, 2019, a Virginia Beach city engineer shot and killed 12 people and seriously injured four others at the Virginia Beach Municipal Center. Today, the Nexstar Media Charitable Foundation will donate $20,000 to The Virginia Beach Tragedy Fund, to assist the families of those killed or wounded during the mass shooting.
“We launched the daily stream earlier this week as an additional resource for people to get the latest headlines on the virus from trusted, local news sources,” said Austin Kellerman, Nexstar’s director of digital content. “With all the misinformation out there, this is a way to get trusted information out to the public.”
Kristen Joyal has been named marketing director of WTLV, (First Coast News), Tegna’s NBC affiliate in Jacksonville, Fla.
Carol Ward, general manager of WAVY and WVBT said, “It is an incredible asset to have these professionals on our side.” According to Ward: “WAVY is Hampton Roads‘ leading source for news, weather, traffic and sports and it is no doubt due to the daily contribution of Don Roberts, Don Slater and Bruce Rader.”
The 10 On Your Side Coats for Families drive, now in its 27th year, teams up with local businesses, non-profits, churches, Girl Scouts of the Colonial Coast, and Entercom Radio group to make the mission possible.
At WAVY, Nexstar’s NBC affiliate in Portsmouth, Virginia, one of their commercial producers created a spot for a local restaurant that led to a sizable increase in business. “Zak just hit it out of the park,” said Brian Radford, owner of The Butcher’s Son, a restaurant with two locations in the Chesapeake area of Virginia.
WAVY and WVBT, Nexstar’s NBC and Fox affiliate respectively in Portsmouth, Virginia, are launching their 10 On Your Side Operation School Supplies initiative tomorrow. Last year, more than 80,000 items made their way to 12 school districts across the area.
WAVY and WVBT, Nexstar’s NBC and Fox affiliates in Portsmouth, Va., started a relief fund to benefit the victims and families of those killed and wounded in the attack. “10 On Your Side’s mission, at the core, is to be there for our community and viewers,” said Carol Ward, WAVY’s general manager.