WAVY

WAVY and WVBT, Nexstar’s NBC and Fox affiliates in Portsmouth, Va., started a relief fund to benefit the victims and families of those killed and wounded in the attack. “10 On Your Side’s mission, at the core, is to be there for our community and viewers,” said Carol Ward, WAVY’s general manager.

WAVY, Nexstar’s NBC affiliate in Portsmouth, Va., is in the fortunate position of having its own news helicopter on the premises as well as a drone. But deciding when to use either is a fine art. “So we see what fits best, the drone or the helicopter, and some days, we have them both out,” said Jeff Myers, WAVY’s news operations manager and chief photographer.

8,000 people in need are warmer today thanks to WAVY’s 10 On Your Side Coats for Families campaign. This is the most to date in the station’s 20-plus years of hosting the campaign.

When a local TV station invests millions to own and operate its own helicopter, it expects that chopper to be promoted as part of the station’s coverage brand. And so we’ll see examples of how local TV stations around the country have promoted their choppers over the years