CBS-Owned Stations Announce Coverage Of Black History Month By Market
February 2nd, 2024 by Paul GreeleyCBS-owned stations in markets across the country are planning to celebrate Black History Month throughout February with daily local news reporting on cultural community events, resources and celebrations in each market.
This ‘Happy Holiday’ Promo Is Graphic Animation Genius
December 30th, 2022 by Paul GreeleyAs we head into 2023, Market Share wanted to share one last Happy Holiday promo.
Local TV ‘Happy Holiday’ Promos, New And Old (Part 1)
December 19th, 2022 by Paul GreeleyHere is Part 1 of a collection of new “Happy Holiday” promos and some older ones drawn from the archives of Market Share columns over the years. Part 2 will publish tomorrow.
A One-Man-Band In TV News For 29 Years
September 16th, 2020 by Paul GreeleyBrendan Keefe, chief investigative reporter at WXIA, Tegna’s NBC affiliate in Atlanta, has pretty much been a one-man-band since he was hired as a news photographer in 1991. Today, Keefe is the leader of the investigative team at WXIA, and the corporate trainer for all 60 Tegna stations.
Marketing Local TV News Choppers, Part 1
January 16th, 2019 by Paul GreeleyTV stations have been using helicopters to broadcast images from the air since 1958. And since then, stations have been marketing and advertising their choppers as part of their news brand. And as the aircraft have gotten more high tech, so have the promos.