Now, more than ever before, people are turning to local TV news for information they can trust about the changing conditions in their town, their city, county and state due to the coronavirus. And local TV marketers are responding with messages of hope and optimism, togetherness and kindness. Not the usual themes of local TV news promotion, but maybe the ones we need to hear right now.
The interactive watch party hosted by WCMH, Nexstar’s NBC affiliate in Columbus, Ohio, was also made available to all the Nexstar TV stations. “So if they were watching on desktop, they could click the options with their mouse, or if they were watching on their phone, they could tap the screen to vote,” said Haley Townsend, WCMH’s digital director.
Last week on TVNewsCheck’s Media Job Center, NBC, NewsNet, Nexstar, NewsHub and Hearst posted new job openings. They are for operations in Boston, Kansas City, Little Rock, Columbus, Ohio, and Cadillac, Mich. Yes, Cadillac, just 50 miles east of Lake Michigan and 50 miles south of Traverse City.
It is indeed rare for three local TV competitors in the same market to forget their differences and to come together to honor a beloved member of the community. On Monday night, three local TV affiliates in Columbus, will air Standing with Chris, a program to honor the life of the late Chris Bradley and to promote the importance of bone marrow donation and show Central Ohio viewers how they can help save lives.
In Ohio’s capital, Columbus, Nexstar’s WCMH is a million actions ahead of its next nearest competitor on Facebook. The key is to its high engagement? Finding the right stories that everybody connects to at the same time.