WCNC

Brad Panovich, chief meteorologist for WCNC Charlotte, N.C., has 260,000 followers on his Facebook page. Many write comments on his page. And WCNC has tapped into this gold mine to create a new promo for Panovich.

When you think of LinkedIn, you think it as the place for professionals to connect with each other, recruit and share new hires. But TV marketers often use LinkedIn to share their most recent work.

TV stations help their local communities countless ways, year after year. These days, the need for food, warm clothes, toys, and Thanksgiving turkeys is much greater because of the pandemic. And stations are responding to the need.

Thousands of families are turning to the Salvation Army of Greater Charlotte because they can’t afford to buy holiday gifts for their children, with applications up nearly 40% for children age 0 to 12 years old.