Steve Bailey, 25-Year TV Veteran, Joins WCNC Charlotte As Marketing Director
May 16th, 2023 by Paul GreeleyThroughout his 25-year career, Bailey has held several executive leadership positions. “We are thrilled to have someone with Steve’s depth of experience in programming and marketing join our talented team,” says Joan Barrett, WCNC’s general manager.
Rob Dwyer Is The Latest Local TV Marketer To Get GM Stripes
April 3rd, 2023 by Paul GreeleyRob Dwyer, a longtime TV marketer, is the new GM at KCEN in Temple, Texas. What makes TV marketers good candidates to run stations? “We are the great collaborators,” Dwyer says.
Weatherman’s Son Stars In WCNC’s New Promo
October 19th, 2022 by Paul GreeleyBrad Panovich, WCNC Charlotte’s chief meteorologist, has had a passion for weather since he was 6 years old. The station found the perfect actor to play Brad as a youngster in a new promo — Panovich’s son Kyler.
TV Stations Get Help With Outside Media Management
August 15th, 2022 by Paul GreeleyLocal broadcasters that have budgets to buy outside media face a dizzying array of options. To help navigate the landscape, KDVR Denver and WCNC Charlotte, N.C., are working with Media Partners to make the most of their options.
All New Weather, Back To School And Other Local TV News Promos From July
August 1st, 2022 by Paul GreeleyLocal TV creative marketing types love to see what other stations across the country are doing. Recent Market Share columns that shared news promos are among the highest viewed Market Share columns so far this year, according to Google Analytics.
Facebook Comments Drive Promo For WCNC’s Chief Met
March 25th, 2022 by Paul GreeleyBrad Panovich, chief meteorologist for WCNC Charlotte, N.C., has 260,000 followers on his Facebook page. Many write comments on his page. And WCNC has tapped into this gold mine to create a new promo for Panovich.
TV Promos, Even From The BBC, As Found On LinkedIn
February 3rd, 2022 by Paul GreeleyWhen you think of LinkedIn, you think it as the place for professionals to connect with each other, recruit and share new hires. But TV marketers often use LinkedIn to share their most recent work.
Helping Their Communities: It’s What TV Stations Do
November 30th, 2020 by Paul GreeleyTV stations help their local communities countless ways, year after year. These days, the need for food, warm clothes, toys, and Thanksgiving turkeys is much greater because of the pandemic. And stations are responding to the need.
Charlotte’s WCNC Donates $10K To Toy Drive
November 24th, 2020 by Paul GreeleyThousands of families are turning to the Salvation Army of Greater Charlotte because they can’t afford to buy holiday gifts for their children, with applications up nearly 40% for children age 0 to 12 years old.