WCNC

Throughout his 25-year career, Bailey has held several executive leadership positions. “We are thrilled to have someone with Steve’s depth of experience in programming and marketing join our talented team,” says Joan Barrett, WCNC’s general manager.

Rob Dwyer, a longtime TV marketer, is the new GM at KCEN in Temple, Texas. What makes TV marketers good candidates to run stations? “We are the great collaborators,” Dwyer says.

Brad Panovich, WCNC Charlotte’s chief meteorologist, has had a passion for weather since he was 6 years old. The station found the perfect actor to play Brad as a youngster in a new promo — Panovich’s son Kyler.

Local broadcasters that have budgets to buy outside media face a dizzying array of options. To help navigate the landscape, KDVR Denver and WCNC Charlotte, N.C., are working with Media Partners to make the most of their options.

Local TV creative marketing types love to see what other stations across the country are doing. Recent Market Share columns that shared news promos are among the highest viewed Market Share columns so far this year, according to Google Analytics.

Brad Panovich, chief meteorologist for WCNC Charlotte, N.C., has 260,000 followers on his Facebook page. Many write comments on his page. And WCNC has tapped into this gold mine to create a new promo for Panovich.

When you think of LinkedIn, you think it as the place for professionals to connect with each other, recruit and share new hires. But TV marketers often use LinkedIn to share their most recent work.

TV stations help their local communities countless ways, year after year. These days, the need for food, warm clothes, toys, and Thanksgiving turkeys is much greater because of the pandemic. And stations are responding to the need.

Thousands of families are turning to the Salvation Army of Greater Charlotte because they can’t afford to buy holiday gifts for their children, with applications up nearly 40% for children age 0 to 12 years old.