WDIV

WDIV, Graham Media’s NBC affiliate in Detroit, saw that a story on its website about an upcoming bridge opening got tremendous engagement. The station doubled down and sent a crew of three people four hours away to make it a promotable event for its broadcast viewers.

Try to imagine the beginning of television. Images and sound floating through the air to land inside a little box in your living room. It must have appeared magical. Going 4 It, is a nostalgic retrospective revealing the inside story of the rise of WDIV Detroit.

Local TV station news organizations are stepping up to provide coverage on many of the tangled issues this year when it comes to ‘back to school’. How is your station covering ‘back to school’? Send me your examples and any promotion for your coverage.

“We wanted to further our Juneteenth efforts this year by creating opportunities for learning and outreach that support the cause of combatting injustice and racism,” says Emily Barr, Graham Media’s president.

Ken Haddad says he began the “Vaccine Hunter” project when he noticed a huge influx of emails and viewer feedback to the Graham Media NBC affiliate from people having trouble finding vaccines. “It is a once in a lifetime opportunity to offer life-saving information to our viewers,” he says.

WDIV, Graham Media’s NBC affiliate in Detroit, was named “Station of the Year” for the seventh year in a row by the Michigan Association of Broadcasters.

Consistent branding that resonated with viewers, effective synergy between broadcast and digital and a simple, free marketing tool helped WDIV have a 2020 to remember.

If ever there was a time to focus and brand news coverage on education, it’s now.  What was a reliable, routine, well-oiled machine—the physical act of education, going to school—has turned into chaos and uncertainty due to Covid 19.

WDIV’s Vote 4 The Best contest, which generated more than 650,000 votes, awarded $7,500 each to 15 small businesses that won in their category.

On the anniversary of Detroit’s Walk To Freedom 57 years ago, the largest civil rights demonstration in the nation’s history up to that date, WDIV aired a special program about racism in our society and how to make real changes.