QR codes became mainstream during the pandemic when restaurants began using the bar codes to allow diners touchless to menus. Now TV stations are finding that QR codes can be used to drive website traffic and app downloads. Their functionality “crosses sales and news,” says Mitchell West, regional director at Nexstar.
The Wisconsin Broadcasters Association announced its 2020 Awards for Excellence in TV and included were winners in marketing categories like Best Image, Best Weather and Best Topical.
“These were a ton of fun to put together and a great way to give us more ownership of the Super Bowl,” says Thomas Wegmann, the station’s creative services director.
TV stations owned by Graham Media, Nexstar and Weigel Broadcasting posted new job openings on TVNewsCheck’s Media Job Center last week in news and promotions for stations located in Houston, Grand Rapids, Milwaukee and San Antonio.