Jim Collins Named Strategic Marketing Director At WDJT Milwaukee
December 29th, 2022 by Paul GreeleyHe joins Weigel’s CBS 58 from WTMJ, the NBC affiliate in Milwaukee, where he was news content operations manager. “As a Milwaukee native, Jim possesses a deep understanding of how to connect with the people of Milwaukee,” says Anne Brown, WDJT’s GM.
The Story Behind WDJT’s ‘Don’t Watch Us’ News Promo
November 7th, 2022 by Paul GreeleyWDJT’s “Don’t Watch Us” news promo calls out the excess of crime coverage in the market and says that’s not us. “Telling someone not to watch your TV station is going to capture their attention,” says Thomas Wegmann, WDJT’s creative services director. And it’s working.
New Jobs Posted To TVNewsCheck
November 6th, 2022 by Paul GreeleyNew jobs posted to TVNewsCheck’s Media Job Center include openings for a director of sales, director of strategic marketing, creative services producer and a creative services editor, local sales manager and news director.
New Jobs Posted To TVNewsCheck
October 30th, 2022 by Paul GreeleyNew jobs posted to TVNewsCheck’s Media Job Center include openings for two Local Sales Managers, an Assistant News Director, a Multi-Media Consultant, Creative Services Producer, Creative Services Editor, a Maintenance Support Engineer and a Building and Grounds Maintenance person.
Sisters In Broadcasting: Two CBS GMs Share Family And Network
August 29th, 2022 by Paul GreeleyTwo women with deep backgrounds in local TV broadcasting have taken separate paths to rise to the top positions at CBS affiliates in Milwaukee and Philadelphia. The fact that they’re sisters “is really cool for both of us,” they say.
WDJT’s Digital Newscast At 5:58 p.m. Inspired By Teenager
June 8th, 2022 by Paul GreeleyThe CBS 58 News Quickcast aims to give people the news of the day in a quick, easily consumable format that pops up right as they scroll through their social feeds or inbox. “It’s viewer-friendly and fast-paced, putting you in-the-know in almost no time,” according to the Weigel Broadcasting CBS affiliate in Milwaukee.
Local TV Discovers The Benefits Of QR Codes
August 9th, 2021 by Paul GreeleyQR codes became mainstream during the pandemic when restaurants began using the bar codes to allow diners touchless to menus. Now TV stations are finding that QR codes can be used to drive website traffic and app downloads. Their functionality “crosses sales and news,” says Mitchell West, regional director at Nexstar.
Wisconsin Broadcasters Honor State’s Best TV Promos
May 4th, 2021 by Paul GreeleyThe Wisconsin Broadcasters Association announced its 2020 Awards for Excellence in TV and included were winners in marketing categories like Best Image, Best Weather and Best Topical.
WDJT Super Bowl Promos Inspired By ESPN
February 4th, 2021 by Paul Greeley“These were a ton of fun to put together and a great way to give us more ownership of the Super Bowl,” says Thomas Wegmann, the station’s creative services director.
TV Station Openings Now In News And Marketing
July 8th, 2019 by Paul GreeleyTV stations owned by Graham Media, Nexstar and Weigel Broadcasting posted new job openings on TVNewsCheck’s Media Job Center last week in news and promotions for stations located in Houston, Grand Rapids, Milwaukee and San Antonio.