WDRB Overcomes Marketing Obstacle To Win at 5 O’Clock
November 22nd, 2019 by Paul GreeleyScott Brady, the creative services director for WDRB, faced a difficult marketing dilemma in September. He had to promote the station’s new 5 o’clock newscast without mentioning the name or showing the face of one of the newscast’s anchors.
WDRB Adding Hour-Long Newscast Weekdays At 5
May 13th, 2019 by Paul GreeleyWith the addition of WDRB News@5, WDRB will produce 9.5 hours of local news on weekdays, and 64 hours of local news a week. “We will be adding six to eight new people, taking our newsroom to over 100 people, the largest television, radio or newspaper newsroom in Kentucky,” said Bill Lamb, WDRB’s general manager.
A Few Stations That Stood Up To Anti-Press Rhetoric
August 24th, 2018 by Paul GreeleyPresident Trump’s attacks on the news media spurred the RTDNA to ask its members to run editorials stressing the importance of a free press. While many newspapers took up the cry, only a handful of TV stations did. Here why some that did felt the need to go public and what their viewers thought of it.