TV stations help their local communities countless ways, year after year. These days, the need for food, warm clothes, toys, and Thanksgiving turkeys is much greater because of the pandemic. And stations are responding to the need.
Not many TV stations can point to a community project they’ve sponsored for 39 years. And even though this year’s Food for Friends will be slightly different due to COVID-19, kudos to WDTN for keeping a needed tradition like this going for such a long time.
The one constant about local television is change. But for the past 37 years, the one constant that hasn’t changed at WDTN is a community campaign called Coats for Kids.
Perhaps a significant step toward real equality could begin with televised dialogues, conversations, interactions and discussions so racial inequality gets exposed to thousands of people in communities all over the U.S., and a path to equality begins to emerge.
“In less than a calendar year, we’ve had more than a dozen tornadoes in May, a mass shooting in August and a worldwide pandemic in March,” said Jason Doyle, the creative services director at WDTN, Nexstar’s NBC affiliate in Dayton, Ohio.
The Nexstar Media Charitable Foundation donated $190,000 to help victims in three markets: Dallas, Dayton, and El Paso, recover from tornadoes and mass shootings.
Since 1982, the Food for Friends campaign has collected and distributed over 13 million food items to families in need through The Foodbank of Dayton and other food pantries throughout the Miami Valley.
When tornadoes touched down in Dayton, WDTN stayed with viewers throughout, covering the damage, and then set up relief efforts to raise money for the victims. “Our brand mission is Working For You and we’ve never been more proud to say it, and more importantly, live it,” said Jason Doyle, WDTN’s creative services director.
Matthew Lebowitz, the station’s creative services director, sent me a note about what the station is doing to celebrate. “We wanted to celebrate the 70 year milestone, while keeping our eye on the future,” said Lebowitz.
“Planning for this anniversary began last year and every department inside the station has worked diligently to make sure we showcased how it all began, looked to the future and most importantly, thanked our loyal viewers,” said Jason Doyle, WDTN’s creative services director.