The one constant about local television is change. But for the past 37 years, the one constant that hasn’t changed at WDTN is a community campaign called Coats for Kids.
Perhaps a significant step toward real equality could begin with televised dialogues, conversations, interactions and discussions so racial inequality gets exposed to thousands of people in communities all over the U.S., and a path to equality begins to emerge.
“In less than a calendar year, we’ve had more than a dozen tornadoes in May, a mass shooting in August and a worldwide pandemic in March,” said Jason Doyle, the creative services director at WDTN, Nexstar’s NBC affiliate in Dayton, Ohio.
The Nexstar Media Charitable Foundation donated $190,000 to help victims in three markets: Dallas, Dayton, and El Paso, recover from tornadoes and mass shootings.
Since 1982, the Food for Friends campaign has collected and distributed over 13 million food items to families in need through The Foodbank of Dayton and other food pantries throughout the Miami Valley.
When tornadoes touched down in Dayton, WDTN stayed with viewers throughout, covering the damage, and then set up relief efforts to raise money for the victims. “Our brand mission is Working For You and we’ve never been more proud to say it, and more importantly, live it,” said Jason Doyle, WDTN’s creative services director.
Matthew Lebowitz, the station’s creative services director, sent me a note about what the station is doing to celebrate. “We wanted to celebrate the 70 year milestone, while keeping our eye on the future,” said Lebowitz.
“Planning for this anniversary began last year and every department inside the station has worked diligently to make sure we showcased how it all began, looked to the future and most importantly, thanked our loyal viewers,” said Jason Doyle, WDTN’s creative services director.
Shoppers take a selfie in front of the machine and then post it on Twitter or Instagram, and voila, a free t-shirt dispenses from the machine.
Since WDTN Daton, Ohio, developed the first Food for Friends campaign in 1982, more than 13 million food items have been collected and distributed to families in need. “Dayton is one of the hungriest cities in America and we know the need throughout the Miami Valley is greater than ever,” said Joe Abouzeid, WDTN’s general manager