We Are New York's Very Own

“Since 2017, we’ve been the over the air home to both the Mets and the Yanks,” says Dave McDonald, WPIX’s promotion manager, “so for our seasonal launch campaigns we like to go as big as we can.”

“We wanted to be sure we struck the right note given the quality of life and the struggles of so many in the time of Covid,” said Dave McDonald, WPIX’s promotions manager.

WPIX, Scripps’ CW affiliate in New York City, created a 90-second music image spot as a tribute to first responders, city workers and the courageous healthcare workers by re-working its station anthem, We Are New York’s Very Own.