The process, from start to finish, took about five months. The station used light painting photography to capture the flavor of real Chicago, beyond what the tourists see.
“These were a ton of fun to put together and a great way to give us more ownership of the Super Bowl,” says Thomas Wegmann, the station’s creative services director.
TV stations owned by Weigel, Nexstar, Sinclair, Gray, Tegna, Hearst, and Sunbeam in markets all over the country are responding to help those in need in their communities with food, toys, clothing, rent assistance and even restaurants hit by the pandemic.
Local TV news is where viewers are turning now because the COVID-19 pandemic is a neighborhood story. And it’s not going away any time soon, it appears. Creative services directors from markets in Florida, Virginia and Indiana share their most recent marketing messages. The phrase “information you need” is truer now than maybe it’s ever been.
New TV jobs posted to TVNewsCheck’s Media Job Center include openings for account execs and an investigative MMJ in Florida, Michigan and Indiana at Scripps, Hearst and Weigel stations.
“We wanted to go in a different direction as we continue to produce fresh promos with our commitment to #MichianaUnited,” said Nishan Gilmet, the creative services director for WBND South Bend, Ind. Finally, a local girl tried out. We knew right away her voice fits perfectly for our ABC 57 promo.”
“We started with user-generated videos from local comedians, radio personalities and restaurants,” said WCIU’s Steve Bailey. “The videos are real people talking about one of Chicagoans’ greatest passions, their food. We are delivering Chicago Food To Go on multiple broadcast platforms to maximize our support for local restaurants.”
Now, more than ever before, people are turning to local TV news for information they can trust about the changing conditions in their town, their city, county and state due to the coronavirus. And local TV marketers are responding with messages of hope and optimism, togetherness and kindness. Not the usual themes of local TV news promotion, but maybe the ones we need to hear right now.
Not a misspelling, ‘soles’ as in gym shoes. The month-long campaign encouraged Chicago residents across the city and suburbs to donate gently worn or new gym shoes to distribute to those in need by their community partner, Share Your Souls.