A local food show in Chicago supporting restaurants during the pandemic has turned into a success for WCIU in Chicago. “It’s just fun and everybody can always get behind food,” says Molly Kelly, Weigel Broadcasting’s media strategy director.
Weigel Broadcasting’s WMEU, The U, will broadcast the National Academy of Television Arts and Sciences Chicago/Midwest chapter’s Silver Circle Honors presentation that are given to recognize outstanding individuals who made significant contributions and have devoted 25 years or more to the local television and broadcast industries.
QR codes became mainstream during the pandemic when restaurants began using the bar codes to allow diners touchless to menus. Now TV stations are finding that QR codes can be used to drive website traffic and app downloads. Their functionality “crosses sales and news,” says Mitchell West, regional director at Nexstar.
New jobs posted to TVNewsCheck’s Media Job Center include openings for a lead broadcast engineer in Chicago and a chief engineer in Savannah, Ga.
WMLW, Weigel Broadcasting’s independent station in Milwaukee, held an hour-long, live Q&A with an expert health panel answering viewer questions regarding COVID vaccine.
The process, from start to finish, took about five months. The station used light painting photography to capture the flavor of real Chicago, beyond what the tourists see.
“These were a ton of fun to put together and a great way to give us more ownership of the Super Bowl,” says Thomas Wegmann, the station’s creative services director.
TV stations owned by Weigel, Nexstar, Sinclair, Gray, Tegna, Hearst, and Sunbeam in markets all over the country are responding to help those in need in their communities with food, toys, clothing, rent assistance and even restaurants hit by the pandemic.
Local TV news is where viewers are turning now because the COVID-19 pandemic is a neighborhood story. And it’s not going away any time soon, it appears. Creative services directors from markets in Florida, Virginia and Indiana share their most recent marketing messages. The phrase “information you need” is truer now than maybe it’s ever been.
New TV jobs posted to TVNewsCheck’s Media Job Center include openings for account execs and an investigative MMJ in Florida, Michigan and Indiana at Scripps, Hearst and Weigel stations.