The holiday season will be a bit brighter for those in need, thanks in part to two WPTV community initiatives.
During the November sweeps, to promote the special reports, WPEC wanted the promos to have a tone of authenticity. “The entire promos are taken from the anchor’s answers, sound-bites, and an announcer tag,” said Brent Struense, WPEC’s creative services director.
“Thank you for coverage during Hurricane Dorian. The calm, practical, truthful, sage educational advice and professional coverage is very much appreciated. No doubt you and our community/state agencies have guided millions in the most organized, well-coordinated efforts I’ve seen in my four decades of living in Florida,” is how one viewer characterized WPTV’s coverage.
Taking a 120-mile bike ride down the beach with WPTV’s Chief Meteorologist Steve Weagle looks like fun. But the best part is he raises money for charity and awareness about the beginning of hurricane season along the way.
WPTV’s Protecting Paradise specials focused on multiple environmental issues, ranging from beach bacteria and turtles to aquaculture, which aired during WPTV’s morning news and its 5 o’clock news every day during Earth Week. “WPTV’s significant commitment to environmental issues is being made with the consultation of who matters most to us, our viewers and our community,” said Lloyd Bucher, WPTV’s general manager.
Chrissy Funk, WPEC’s creative service director, says her creative team worked crazy shifts, shooting all hours, to gather imagery for this brand campaign featuring custom music from Noise Distillery.
WPTV in West Palm Beach teamed up with schools, local businesses and civic and charitable organizations to help fight hunger. “While unfortunately hunger can’t be resolved with one campaign alone, we at WPTV are grateful to our community for stepping up and helping those suffering in our community,” said GM Lloyd Bucher.
South Florida’s lifestyle — the warm weather, the beaches, the water, the wetlands — are threatened by algae and development. So WPTV West Palm Beach is beginning a year-long campaign to bring awareness to the crisis. “It is our hope that we shed some light as to not just what is happening to our environment, but why and how things are occurring,” said the station’s general manager
The race for the Congressional District 18 seat is of national importance and has been identified as a priority for both the Republican and Democratic Parties. “The opportunity to have viewers hear an open and unedited exchange of ideas is something we are very proud to be a part of. It is also a responsibility we take seriously,” said WPEC’s news director